Lead - Performance Marketing - eCommerce (1-8 yrs)

Found in: beBee jobs IN - 2 weeks ago


Mumbai, Maharashtra, India iimjobs Full time
Performance Marketing Lead - Ecommerce


Develop & execute detailed monthly plans with right mixThe performance marketing associate will be responsible for driving customer acquisition and achieving monthly revenue targets for our own website through end-to-end management of digital marketing activities, optimization of performance & costs/CAC etc.

on a day to day basis

  • Develop & execute detailed monthly plans with right mix across digital platforms (Google, FB, Insta, YT etc.) for achieving the sales targets with optimal CAC & ensuring profit targets are met.
  • Own performance KPIs including P&L for sales from our own website.
  • Plan& implement campaigns and create optimal digital media mix in line with targets.
  • Daily campaign management across all the digital acquisition and remarketing platforms.
  • Design & execute effective promotions strategy to push sales numbers as well as uplift visibility, mind metrics.
  • Optimize continuously to ensure high ROI and minimize CAC.
  • Leverage web analytics to derive actionable insights.

Skills:

  • Strong experience in web analytics tools and techniques (E.g. Google Analytics, Adobe omniture, Shopify analytics, etc.)
  • Proficient in quantitative analysis & insighting
  • Data/numbers oriented
  • Good at advanced excel/other data analysis tools
  • Strong verbal & written communication.
  • Core digital marketing skills & handson experience across all key platforms such as Google, Facebook, Instagram, DV360, GDN, Youtube etc.
  • Hands on experience with FB Ads Manager and Google ADs.
  • 12 years of experience of which majority should be in a D2C ecommerce set up leading the performance marketing function.

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