Lead - Marketplace - Retail (6-10 yrs)

3 weeks ago

Mumbai, Maharashtra, India iimjobs Full time
Job Opening for Lead-Market Place with Retail Luxury Brand based at Mumbai

  • Responsible for brand P&L and developing the overall strategy relating to eCommerce/marketplace. Own revenue and profitability targets on eCommerce/marketplace, driving business growth, and category share
  • Identify and develop a pipeline for new marketplace partnerships relevant to our brand vision and fit.
  • Designing and executing online specific campaigns, including onsite properties, performance marketing activities, specific targeting etc to maximize growth.
  • Develop insights into latest consumer shopping trends, competition products and campaigns to identify assortment gaps & selection and plan effective branding strategies
  • In partnership with marketplaces, develop and leverage digital levers
  • UI/UX, Marketing banners, Assortment and product sequencing, personalization etc.
  • Work closely with brand marketing team for product cataloguing, brand visibility, brand awareness and digital marketing.
  • Work closely with marketplace team for benchmarking and measurement to increase conversions, crosssell, drive platform specific influencer activities, and focus on upselling
  • Monitor and create actionable plan on customer insights and trends on the ecommerce channel. Create a culture of continuous improvement, constant testing, and transparency
  • Product listing, maintain price parity, analyzing customer performance and take actions towards improvisation.
  • Develop processes and system along with accounting, financial and commercial team to enable omnichannel commerce
  • Preparation of various quarterly and annual reports or review presentations on the respective product group's performance for management review.
  • Growth hacker at the core
  • Responsible for performance marketing, improving conversion and sales through analytics, paid media campaigns

You need to have :

  • 68 years of relevant impactful experience in Lifestyle or New Age brands OR
  • Candidates with lesser experience should be at Lead
  • Marketplace position for at least 1 year
  • Managing own brand business on marketplaces (managing own ecommerce platforms will be an added advantage) or
  • Managing brand/categories within a marketplace
  • Strong analytic skills along with superior understanding of ecommerce business, digital marketing, business negotiations and relationship building
  • Preferred experience in luxury ecommerce, marketplace, loyalty marketing, travel & hospitality
  • Strong web/mobile/app marketing and analytics experience with proven track record for driving new mobile app usage, engagement and repeat usage. Good understanding of SEO and PPC with proven results
  • Experience in Amazon, Flipkart PLAs and PPC tools; experience with other marketplaces is a plus
  • Experience in marketing automation systems like UNICA / WCA / Clevertap / Exact Target / Adobe Campaign & Mobile Engagement Platforms like Airship / Branch etc.
  • Understanding of warehouse operations. Knowledge of inventory management system (Brown tape, Unicommerce etc.) is a plus
  • Excellent communication skills and presentation
  • MBA, Marketing from a premiere institute,
  • B.E, B. Tech., preferred

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