Tata Consumer Product

3 weeks ago


Mumbai, Maharashtra, India iimjobs Full time

Key Deliverables in this role:
Financial Outcomes

  • Responsible for Top Line Sales budget delivery for Foods for General Trade Channel.
  • Detailed BTL planning along with brand, regional teams & Sellin/Sellout teams of Shopper marketing function.
  • Drive implementation & track progress closely. Lead the post activation evaluation process to improve efficiency of spends.
Customer Service

  • Develop detailed strategy/plans using internal & external data to drive assortment, distribution, pricing & placement.
  • Monitor & Optimize BTL spends. Work closely with Finance & regional teams to monitor & improve quality of implementation & Efficiency of processes.
Internal Processes

  • Anchor the planning & execution workstreams for all activities in the portfolio along with brand teams & respective regional teams
  • Work closely with Demand planning team and field team to ensure forecasting accuracy for foods.
  • Work closely with supply chain to improve inventory management & fill rates at Distributor / market level.
  • Work closely with Sellin team in shopper marketing to plan effective schemes /activations for trade
  • Work closely with Sellout team in shopper marketing to plan effective & innovative sellout activation for driving instore visibility / product sampling / Generating consumer demand in trade.
Innovation and Learning

  • Develop deep understanding of category & competition strategies & intelligence.
Engage and work closely with brand teams for relevant category understanding.

  • Work with external agency & field team members for gathering market intelligence on competition pricing. Share actionable using competition pricing insights.

Critical success factors for the Role:

  • MBA with 3-5 years of relevant work experience in reputed FMCG organizations
  • Understanding & knowledge of Sales & Distribution systems

Desirable success factors for the Role:

  • Driven & passionate to deep dive into details as required
  • Strong stakeholder management skills
  • Proficient in data analysis & excel working


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