Cluster Manager

2 weeks ago


RanchiChandigarh, India iimjobs Full time
Cluster Manager Brands & Promotions

We are hiring for a Cluster Manager Brand & promotion with a cement manufacturing company.

Job Purpose:
End to end responsible for driving marketing and branding initiatives at Cluster level and drive the national marketing agenda down to Cluster and RSOs through Regional Leads - B&P

Key Accountabilities:

  • Responsible for supervising marketing related activities in a Cluster through RSO Lead - B&P.
  • Co-ordinate with Central Brands & Marketing team for rolling out campaigns in the Cluster and ensuring brand guideline compliance.
  • Allocation of BTL Budgets to RSO, and thereafter track execution and budget utilization.
  • Provide marketing related intelligence to Central Marketing team and peer positions.
  • Development of vendor base for all key activities viz. Shop Branding, Outdoor advertising, Activation etc and ensure optimum procurement.
  • Drive innovation to improve impact and get higher ROI for activities executed.

Experience required:

  • 10+ years of experience in Sales/Marketing roles in building material industry
  • The should have experience of 3+ years of managing a team of at least 5 or more members in Marketing roles
  • Should have direct experience of managing onground marketing activities in Building material industry.

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