Head - Trade Marketing - Personal Care (20-25 yrs)

3 weeks ago

Metros, India iimjobs Full time
Head - Trade Marketing - Personal Care

Industry :
Persona Care/Skin Care/FMCG

Designation :
Head Trade Marketing

Qualification :
Any Graduate / MBA

Experience :

years of experience in spread across sales & (Trade marketing experience desired) with FMCG/ OTC/ Diapers/ Personal Care/Skin Care/Hair Care.

CTC - CTC will not be a constraint for the right candidate's.

Job Profile :

  • Drive Trade marketing program/initiatives.
  • Design and execute customer focused trade programs, which achieves financial objectives of the business.
  • Design and implement loyalty programs for wholesalers/retailers.
  • Manage quarterly & yearly budgets for Trade marketing programs.
  • Manage cost effective plans, across all regions by minimizing revenue losses.
  • Design and execute trade schemes for wholesalers/retailers at regional level & review the business growth & ROI impact.
  • Analyse Promotions/Trade programs and course correct wherever necessary.
  • Liaise with people across sales, commercial, logistics and marketing functions. In order to achieve operational/strategic goals.
  • Manage the entire cycle from planning to executing
  • Trade promotion schemes and Key outlet schemes .Monitor and analyse performance of the various schemes continually, in order to increase width and depth of Distribution
  • Design and implement loyalty programs for wholesalers/retailers.
  • Organize dealers/wholesalers meets, in key potential locations

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