Head - Marketing - Auto Components (15-23 yrs)

4 weeks ago

Gurgaon, Haryana, India iimjobs Full time
Head of Marketing- (auto components)-Gurgaon

Job Title:
Head of Marketing

Position Overview:

We are seeking a highly skilled and experienced Head of Marketing to lead our corporate strategy and Go-to-Market functions.

The ideal candidate will bring a proven track record of scaling up organizations and expanding their market presence.

As a key member of the leadership team, you will play a pivotal role in shaping the marketing strategy, driving brand visibility, and enhancing market share across diverse business verticals.


Qualifications:

  • Bachelor's/PG degree in Engineering.
  • Minimum of 15 years of work experience in a marketing role.
  • Proven experience in corporate strategy and GotoMarket functions.
  • Demonstrated success in scaling up organizations and expanding market presence.
  • Strong strategic thinking and analytical skills.
  • Excellent leadership and communication skills.
  • Familiarity with diverse business verticals, especially Auto, Defence, Aviation, Robotics, E-Waste and Recycling, Exports, and Oil and Gas Industry.

Responsibilities:

Corporate Strategy:

  • Develop and execute comprehensive marketing strategies aligned with the overall corporate objectives.
  • Collaborate with the leadership team to contribute insights for longterm business planning and growth.

Go-to-Market Function:

  • Lead the development and implementation of GotoMarket plans tailored for each business vertical.
  • Collaborate with crossfunctional teams to ensure seamless execution of marketing initiatives.

Market Expansion:

  • Leverage industry knowledge and market trends to identify opportunities for expansion and penetration in existing and new markets.
  • Drive initiatives to enter new markets and establish a strong presence.

Brand Positioning:

  • Define and reinforce the brand positioning across various business verticals.
  • Develop strategies to differentiate us in the market and enhance brand equity.

Stakeholder Collaboration:

  • Collaborate with internal stakeholders and external partners to foster strategic alliances and partnerships.
  • Work closely with Sales, Product, and Operations teams to align marketing efforts with overall business objectives.

Performance Metrics:

  • Establish key performance indicators (KPIs) to measure the success of marketing initiatives.
  • Analyze data and metrics to optimize marketing strategies and enhance overall performance.

Location:
The role is based in Gurgaon, Haryana.

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