Area Business Manager- Neurolife

2 months ago

Cochin, Kerala, India Abbott Laboratories Full time

  • Achieve sales targets assigned to the area ,territory wise , Brand wise every month. To prepare a beat plan for his/her region & allocate targets & inputs accordingly & monitor on a regular basis & drive secondary sales
  • Ensure implementation of company strategies in the market place. To understand, bring in clarity on various strategies/ campaigns including CMEs, camps, etc. rolled out from Marketing and ensure 100% implementation in his/her region. Also, to carry out promotion & BTL activities of the Company in the assigned territory in line with the objectives/norms of the Company.
  • Launch and nurture international brands. Direct sales activities to ensure that short and long range sales volumes and projections are achieved
  • Train and develop knowledge and skills of the TBMs assigned to build competencies build their competencies
  • Profile towns and customers to improve the productivity of territories. To carry out sales management of Abbott products in the territories assigned and to achieve the defined sales targets on a monthly/quarterly/yearly basis, as decided mutually by and with Superiors. These targets are subject to revision as per growth/potential of company and company's products and such change would be intimated to the Sales Executive by Superiors
  • Maintain customer contact of the team to enhance prescription share
  • Organize outreach activities to capture patient population
  • Channelize distribution to ensure availability of products. To ensure supply chain efficiency in the region (no. of stockiest, stocks availability and significant reduction in expiry)
  • Provide feedback to Marketing team in relation to brand promotion and competitors activity
  • Ensure timely submission of reports
  • Maintain high ethical values in the market place. Lead and execute strict adherence to Abbott Code of Business conduct

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