Leverage Edu

1 month ago

Noida, Uttar Pradesh, India iimjobs Full time

As a student-first brand, it is imperative that we reach out to prospective students looking to study abroad better and faster. We are looking for a Senior Leader to spearhead our customer acquisition effort across channels: Online Paid Marketing, Organic, and Remarketing funnels. The ideal candidate for us is someone who has led customer acquisition for any of the new-age technology companies and comes with at least 5 years of experience across middle management and senior roles. The role will be leading the overall online marketing strategy to drive exponential Growth for Leverage Edu.

What you'll do :

- Create and exponentially grow top of the funnel leads for sales conversion month on month

- Budget planning & program management of customer acquisition across digital marketing channels

- Plan, execute and monitor online marketing campaigns across paid channels (Google, Facebook, Instagram, YouTube, Affiliates, etc.), and organic channels such as content and SEO

- Prepare exhaustive student journeys and execute product automation to drive remarketing led conversions

- Define key metrics to monitor the performance of each channel

- Design and implement structured dashboards to transparently track performance and take ongoing corrective actions

- Brainstorm new and creative growth strategies

- Develop and monitor campaign budget

- Execute in an intense, fast-paced, and highly iterative environment

What you'll need :

- Minimum a Bachelor's degree preferably in Engineering, masters degree or MBA is preferred

- 5+ years of experience in managing Growth across Online Channels (Google, Facebook, Referrals), Organic Channels (SEO and Content),

- Leadership experience in a fast-growing startup OR relevant experience in a Management Consulting company preferred

- Ability to build and execute a holistic multi-channel marketing plan and be responsible for building the lead funnel for the company

- Strong work ethic and ownership mindset

- Strong analytics skills

What you'll get:

- Be a part of the fast-growing startup defining strategies for the growth of the company.

- Ground-level view of building out a global EdTech company that is going to impact hundreds of thousands of lives

- Phenomenal work environment, with massive ownership and great growth opportunities

- A young, dynamic, and passionate team

- Industry best perks

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