Head - Sales & Marketing - EdTech (5-10 yrs)

3 weeks ago


Delhi, Delhi, India iimjobs Full time
Client is an ed-tech platform for engineering students of India, fostering career exploration, skills development, and industry-university integration. It envisions bridging the skill gap among students, industries, and educational institutions.

Responsibilities

Strategic Outreach & Sales :

  • Develop and execute targeted sale strategies to generate and convert leads into customers for the application.
  • Create and execute strategies for customer retention.
  • Engage, and cultivate relationships with industry and university customers to create longterm associations with the application

Design and Execute Marketing Initiatives :

  • Devise marketing campaigns and initiatives that effectively communicate client's value proposition to target audiences, enhancing brand visibility and market penetration.

Reporting and Communication :

  • Establish key performance indicators (KPIs) for sales outcomes, marketing initiatives, and pilot launches, regularly evaluating performance against set metrics.
  • Prepare a comprehensive report summarizing progress, successes, and areas for improvement, providing actionable insights for strategic decisionmaking.
  • Coordinate and communicate with Product Lead, to provide insights about
  • University and company customer requirements.

Requirements :

  • Bachelor's or Master's degree in Business, specialization in Sales. 5 years + of proven experience in sales and marketing
  • Strong understanding of B2B sales processes
  • Excellent d communication, negotiation and presentation skills to effectively engage with potential customers.


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