Growth Marketing Analyst- Assistant Manager/Manager

3 days ago

Delhi India, India DMI Finance Private Limited Full time

Python and SQL mandatory and this is a Marketing Analytics role


Job Purpose:


Identify, analyze, and interpret trends or patterns in complex data sets to develop a thorough understanding of the products, users, and acquisition channels


Principal Accountabilities:


Marketing Analytics

  • Help solve 3 three problems of Growth Marketing- Whom to target (Propensity), How to target (Channel) and when (Time) to target for optimizing the CAC for the business
  • Develop the channel mix & testing strategy for each campaign by collaborating with internal teams
  • Run exploratory analysis to uncover new areas of opportunity, generate hypotheses, and quickly assess the potential upside of a given opportunity
  • Work with data engineering to develop and implement new analytical tools and improve our underlying data infrastructure
  • Analyze, forecast, and build custom reports to make key performance indicators and insights available to the entire company
  • Monitor, optimize, and report on marketing and growth metrics and split-test results. Make recommendations based on analytics and test findings
  • Effectively present and communicate analysis to the company to drive business decisions


Qualifications

  • B.Tech from a Tier-1/Tier-2 institute with 2-4 years of experience


Work Experience/Skills

  • 2-4 years of relevant proven experience from a numbers-driven and analytical marketing environments - perhaps in an online consumer business or a Bank/NBFC
  • Strong data handling, interpretive and problem-solving skills with the ability to process large volume of transaction level data and efficiently derive actionable results.
  • Skills: R/Python, SQL , Tableau, Advanced Excel including Pivot Tables

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