Social Media Marketing Specialist

3 weeks ago

Bengaluru Karnataka India, Karnataka Nbyula - Skillizens without Borders Full time

We’re looking for a tech-savvy, creative Social Media Marketing Specialist who lives and breathes social media trends. You’ll be responsible for strategizing, scripting, and creating high-performing content for our Instagram and YouTube channels, bringing fresh ideas, clever storytelling, and smart use of AI tools to every campaign.


Responsibilities:

  • Build and execute content strategies for Instagram and YouTube focused on growth and engagement
  • Write and develop creative scripts for reels, shorts, and carousel posts that capture attention fast
  • Plan monthly content calendars and campaigns aligned with brand and marketing goals
  • Use AI tools for content ideation, caption generation, analytics, and workflow optimization
  • Edit and publish short-form videos and visuals that reflect a consistent brand voice and style
  • Track social media analytics, monitor trends, and experiment with new content formats
  • Engage with the community across platforms to build strong audience relationships
  • Collaborate with the marketing, design, and content teams to execute campaigns effectively


Requirements:

  • 1-3 years of experience in social media marketing, content creation, or digital storytelling
  • Deep understanding of Instagram and YouTube algorithms, formats, and content trends
  • Strong copywriting and scriptwriting skills for short-form video and carousel content
  • Comfortable working with AI-powered tools like ChatGPT, Gemini, Notion AI, & more
  • Basic video editing skills (Premiere Pro, CapCut, or equivalent)
  • Strong sense of aesthetics, timing, and visual storytelling
  • Analytical mindset with the ability to interpret metrics and improve strategy


Preferred Skills:

  • Experience managing influencer campaigns
  • Understanding of YouTube SEO and content optimization
  • Ability to brainstorm and lead creative campaigns end-to-end


What We Offer:

  • Freedom to experiment with content ideas and formats
  • Exposure to brand-building strategy and data-driven marketing
  • Growth-oriented environment that rewards creativity and innovation

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