Social Media Marketing Specialist

2 weeks ago

Bengaluru Karnataka India, Karnataka Zolo Full time

About Zolo

Zolo is India’s largest managed living and hospitality platform, reimagining how people live, travel, and invest. With a strong presence across four key verticals—Zolo Stays, Z Vacations, Z Hotels, and Zeassetz—we combine comfort, convenience, and vibrant community experiences.

We are now looking for a hands-on and driven Associate Manager – Social Media to join our Central Social Media team and power the daily content engine across all four brands.


Role Overview

As Associate Manager – Social Media, you will be at the center of Zolo’s content and community

presence. You’ll manage day-to-day social media execution, coordinate across teams for campaigns and shoots, and ensure our brand voice and content stay relevant, engaging, and impactful. This is a high-ownership role that blends creativity, agility, and sharp execution.


Key Responsibilities

● Drive daily publishing and content management across Instagram, LinkedIn, YouTube, and

emerging platforms.

● Manage content calendars, dashboards, and reporting to ensure smooth execution without

bottlenecks.

● Work with cross-functional teams (design, marketing, brand, demand) to ensure campaign and

brand alignment.

● Track performance metrics (CTR, engagement, reach, saves) and optimize content accordingly.

● Stay plugged into trends, formats, and platform updates to keep Zolo brands top-of-mind.

● Coordinate shoots, manage vendor/agency outputs, and ensure content timelines are met.

● Own end-to-end execution of specific content campaigns, from ideation to publishing.


What We’re Looking For

● 2–4 years of experience in social media management, content execution, or digital marketing.

● Prior background in digital marketing agencies, D2C brands, lifestyle, travel, or hospitality

preferred.

● Proficiency in tools like Meta Business Suite, Buffer, Canva, CapCut, InShot.

● Strong understanding of social KPIs and what drives performance.

● High accountability, speed, and ability to manage multiple priorities under pressure.

● Excellent communication skills and knack for coordination without needing follow-ups.

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