Oracle Eloqua

7 days ago

Hyderabad Telangana India, Telangana Tata Consultancy Services Full time

Greetings from Tata Consultancy Services


About the Role

Hiring For: Oracle Eloqua

Location: Hyderabad

Experience: 5 -10 Years


Mode Of Interview: Virtual Interview


Responsibilities

  • Design, build, and execute email and multi-channel marketing campaigns within Oracle Eloqua.
  • Create and manage forms, landing pages, and dynamic content using Eloqua’s campaign canvas and assets.
  • Develop and maintain segmentation lists, data cleansing processes, and contact management to ensure accurate targeting.
  • Manage nurture campaigns, lead scoring models, and workflows to improve lead engagement and pipeline contribution.
  • Ensure smooth integration between Eloqua and CRM systems (e.g., Salesforce or Oracle CX) for lead transfer and data synchronization.
  • Monitor and optimize campaign performance metrics such as open rates, click-through rates, conversions, and ROI.
  • Create dashboards and performance reports to track campaign outcomes and identify improvement opportunities.
  • Maintain Eloqua data governance, compliance, and privacy standards (GDPR, CAN-SPAM, etc.).
  • Troubleshoot campaign or integration issues and provide technical support to marketing and sales teams.
  • Collaborate closely with marketing, design, and analytics teams to ensure consistency and alignment in campaign execution.
  • Stay updated on Oracle Eloqua enhancements and best practices to improve automation efficiency.


Eligibility Criteria

  • Excellent communication skills
  • 15+ years of regular, full-time education (10th + 12th + 3 years graduation)
  • Graduate/ Post-graduate degree

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