Oracle Eloqua

15 hours ago


Hyderabad, India Tata Consultancy Services Full time

Job Title : Oracle EloquaExperience : 4+YearsLocation : Bangalore, Hyderabad, Chennai, Kolkata, BhubaneshwarWe are seeking a skilled Oracle Eloqua Specialist to manage, execute, and optimize marketing automation campaigns. The role involves end-to-end campaign setup, data segmentation, lead management, and performance analysis using Oracle Eloqua. The ideal candidate will ensure high-quality campaign delivery, strong process governance, and continuous optimization of marketing workflows. Key Responsibilities: Design, build, and execute email and multi-channel marketing campaigns within Oracle Eloqua.Create and manage forms, landing pages, and dynamic content using Eloqua’s campaign canvas and assets. Develop and maintain segmentation lists, data cleansing processes, and contact management to ensure accurate targeting.Manage nurture campaigns, lead scoring models, and workflows to improve lead engagement and pipeline contribution.Ensure smooth integration between Eloqua and CRM systems (e.g., Salesforce or Oracle CX) for lead transfer and data synchronization.Monitor and optimize campaign performance metrics such as open rates, click-through rates, conversions, and ROI.Create dashboards and performance reports to track campaign outcomes and identify improvement opportunities.Maintain Eloqua data governance, compliance, and privacy standards (GDPR, CAN-SPAM, etc.).Troubleshoot campaign or integration issues and provide technical support to marketing and sales teams.Collaborate closely with marketing, design, and analytics teams to ensure consistency and alignment in campaign execution.Stay updated on Oracle Eloqua enhancements and best practices to improve automation efficiency.


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    3 hours ago


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    17 hours ago


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