CX Marketing Expert Eloqua and Responsys

Oracle Customer Success Services

As a key member of Oracle Customer Success Services, we will join an international network of experts dedicated to driving customer success through innovation and expertise. Our One Oracle approach ensures we will be part of a team delivering comprehensive, end-to-end services and solutions that accelerate the entire customer journey. Work alongside certified and experienced professionals, gaining exposure to cutting-edge technologies and methodologies, and enhancing your skills and credentials. Engage with a diverse range of customers, managing the full lifecycle of delivery and services, and ensuring each project has a tangible impact. Benefit from robust team support in a collaborative environment that prioritizes teamwork and mutual success. Join us in Oracle Customer Success Services and elevate your career with a company that values innovation, expertise, and customer-centric solutions.

Key Responsibilities

• Engage business partners to gather requirements and translate functional needs into technical specifications for CX (Marketing Cloud, Field Service Cloud, CPQ, Fusion Sales/Service Cloud) Cloud solutions.
• Act as a marketing automation consultant driving strategy and execution across Oracle Eloqua and Oracle Responsys platforms.
• Design and execute end-to-end campaigns across email, push notifications, in-app messaging, SMS, and multi-channel orchestration.
• Develop and maintain campaign assets such as forms, landing pages, dynamic content, and custom script-based elements.
• Leverage Oracle Marketing Cloud AI features (predictive scoring, send-time optimization, AI-driven segmentation, content recommendations) to enhance campaign performance.
• Build out-of-the-box and scalable marketing solutions following best practices and platform governance standards.
• Ensure seamless integration with CRM systems (Oracle Sales Cloud, Oracle Service Cloud, Salesforce, etc.) and other enterprise systems.Support data unification and lifecycle management across Oracle Unity CDP and analytics insights via Oracle Infinity.

Troubleshoot and resolve technical and functional issues within SLAs.
- Perform quarterly release assessments, regression testing, and adopt new features including AI and automation capabilities.
- Collaborate with cross-functional teams and provide product guidance, solutioning and platform best practices.
- Collaborate with cross-functional teams including marketing strategists, designers, developers, and data analysts to ensure seamless integration of marketing campaigns across different channels.
- Monitor campaign performance metrics such as open rates, click-through rates, conversion rates, and ROI to optimize campaign effectiveness.
- Conduct A/B testing and perform data analysis to uncover insights that inform campaign optimization strategies.
- Stay up to date with industry trends and best practices in email marketing automation, customer segmentation, personalization strategies, and other relevant areas.
- Provide guidance and support to internal teams on best practices for utilizing the Oracle Marketing Cloud platform.

Qualifications & Skills

Mandatory:

• Bachelor's degree (BE, BTech, MCA).
• Minimum 5 years' experience with Oracle CX Cloud products (Oracle Eloqua , Responsys, Unity & Infinity ).
• HTML, CSS, JavaScript

SQL / database fundamentals

REST/SOAP APIs & web services for integrations

Experience with campaign asset development (forms, landing pages, dynamic content)

Knowledge of Push Notification & In-App Message campaigns

Good-to-Have:

• Excellent communication and project management skills, including stakeholder and team facilitation.
• Experience with Oracle Unity CDP & Oracle Infinity Analytics

Oracle Integration Cloud (OIC), API-based integrations, and ETL/data flows

Knowledge of consent management, data privacy, identity resolution

AI-driven campaign use cases, predictive modeling experience

Experience handling SRs, RFCs, and working with My Oracle Support

Strong documentation and stakeholder-management skills

Self-Assessment Questions

• Can I confidently translate complex business and functional requirements into technical Oracle CX specifications and solutions?

• Do I have hands-on experience implementing and supporting Oracle CX Cloud products.

• Am I skilled in developing custom integrations and automations using CX Data Integration, CX Fusion Integration Agent, Groovy Business Rules, and scripting languages like Batch, Python, or PowerShell?

• Have I successfully supported diverse CX processes.

• Am I able to work independently, solve complex challenges, and adapt quickly in a fast-moving, service-oriented environment?