Digital Marketing Expert

5 days ago

Hyderabad, Telangana, India Xelpmoc Design and Tech Limited Full time

Job Title:
Digital Marketing Expert

​Location:
Hyderabad, Telangana

Type:
Full-time, Permanent

Salary:
Market-aligned & negotiable; final package will depend on qualifications & prior experience.

​Role Overview:-

​We are looking for a results-driven, passionate Digital Marketing Expert to take full ownership of our paid acquisition channels and marketplace listings. You won't just be tweaking keywords; you will be the captain of the ship regarding our advertising budget.

​We need someone who is comfortable proposing bold budgets, taking calculated risks to scale, and managing end-to-end campaigns across Google and B2B app marketplaces.

​Key Responsibilities :-

​
1. Paid Search & Display (Google Ads)

  • ​
    Google Search (AdWords):

Build, manage, and optimize PPC campaigns to drive high-intent traffic. Handle keyword research, bidding strategies, and negative keyword lists.
- ​
Google Display Network (Banners):

executing effective banner ad campaigns. You should understand placement targeting, audience retargeting, and how to visually hook a user.

Note: You do not need to be a graphic designer, but you must know what makes a high-converting

banner and be able to direct creative strategy.

  • ​
    Budget Management:

Propose monthly budgets based on projected ROAS (Return on Ad Spend). You have the autonomy to scale spend when campaigns are winning.

​
2. App Marketplace Management

  • ​
    Platform Optimization:

Manage and optimize our product listings on key marketplaces such as
Azure Marketplace

and
AppSumo

.
- ​
Growth Strategy:

Identify opportunities to feature our product in marketplace newsletters, deals, or featured sections to increase visibility.

​
3. Analytics & Reporting

  • Deep-Dive Analysis:

Use Google Analytics to analyze user behavior flow, bounce rates, and attribution paths to understand
why

users are (or aren't) buying.
- Monitor conversion tracking and attribute sales correctly.
- ​Provide clear, concise reports on what is working, what isn't, and where the next budget allocation should go.

What We Are Looking For -

●      
Proven Experience:

2+ years of experience managing Banner Ads or Google Ads (Search and Display).

●      ​
The "Risk-Taker" Mindset:

You are not afraid to ask for a larger budget if you see an opportunity. You are comfortable running A/B tests and accept that not every experiment will win, provided we learn from it.

●      ​
Marketplace Familiarity:

Experience listing products on AppSumo, Azure, AWS, or similar B2B SaaS marketplaces is a plus.

●      
Technical Proficiency:

Expert knowledge of Google Analytics(GA4) and Google Tag Manager. You must be able to set your own conversion tracking and events.

●      

​
Autonomy:

You can take a general goal (e.g., "Increase leads by 20%") and deploy a campaign without needing to be micromanaged.

If you are interested apply now for the Job
via LinkedIn or
by filling the link
given below
to google form :-

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