Senior Digital Marketing Manager

2 weeks ago

Hyderabad, Telangana, India ParentShala_Official Full time ₹ 6,00,000 - ₹ 18,00,000 per year

ParentShala Parenting Community part of Wellnest Group

Location:
Hyderabad

Experience:
4+ Years

Employment Type:
Full-time

About ParentShala

ParentShala is an Mental Health, Child Development and Parenting Support helping parents navigate academics, behavior, and holistic development with expert-driven guidance and engaging tools. We are building a platform that empowers families with knowledge, resources, and community support.

To accelerate our growth, we're looking for a dynamic
Senior Digital Marketing Manager
who can lead multi-channel digital strategies, build brand visibility, and drive user acquisition at scale.

Role Overview

As the Senior Digital Marketing Manager, you will own ParentShala's digital presence across paid, owned, and organic channels. You will strategize, execute, optimize, and measure high-impact campaigns that bring parents, educators, and partners closer to our mission.

This role demands strong experience in EdTech/consumer-facing platforms, deep understanding of user psychology, and a data-driven mindset.

Key Responsibilities
Digital Strategy & Leadership

  • Build and execute 360° digital marketing strategies across performance, organic, social media, SEO, and content.
  • Lead growth-focused marketing initiatives to increase traffic, conversions, and retention.
  • Manage and mentor a small team of marketing specialists, designers, and content creators.

Performance Marketing

  • Plan and optimize paid campaigns across Meta, Google Ads, YouTube, and LinkedIn.
  • Manage CAC, ROAS, and funnel-based marketing for parent acquisition.
  • Conduct A/B tests, landing page optimization, and audience segmentation.

Content & Social Media

  • Oversee content strategy—videos, blogs, reels, community posts, parenting tips, expert sessions.
  • Strengthen ParentShala's voice across platforms such as Instagram, Facebook, YouTube, and LinkedIn.
  • Collaborate with designers and video editors for brand-consistent creative output.

SEO & Website Optimization

  • Lead SEO roadmap—keyword strategy, technical SEO, backlinking, content optimization.
  • Improve website performance to boost organic growth and lead generation.

Analytics & Reporting

  • Monitor campaign performance using Google Analytics, Search Console, Tag Manager, and CRM dashboards.
  • Generate weekly/monthly performance reports with insights and actionable recommendations.

Partnerships & Community Growth

  • Support influencer collaborations, school partnerships, and expert-led webinar promotions.
  • Work with product, sales, and community teams to build integrated marketing workflows.

Required Skills & Qualifications

  • Bachelor's degree in Marketing, Communications, or related field. MBA is a plus.
  • 5+ years
    of relevant experience in Digital Marketing, ideally in EdTech, Parenting, or Consumer Internet.
  • Proven expertise in
    performance marketing
    ,
    SEO
    ,
    social media
    , and
    content strategy
    .
  • Strong understanding of marketing funnels, user acquisition, and analytics.
  • Experience running large-scale paid campaigns with measurable ROI.
  • Excellent communication, storytelling, and team leadership skills.
  • Ability to work in a fast-paced growth environment.

Why Join ParentShala?

  • Opportunity to build a high-impact brand from the ground up.
  • Work with passionate founders and domain experts in education & parenting.
  • Creative freedom, data-driven culture, and a chance to influence real families' lives.
  • Competitive salary + performance-based incentives.

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