Head of Marketing

3 hours ago


Mumbai Maharashtra India, Maharashtra JSW Sports Pvt Ltd Full time

Role Overview:We are looking for a Head of Brand Marketing and Digital to lead integrated marketing efforts across our various verticals—Teams, Athlete & Talent Management, and Sports IPs. This role demands a mix of strategic thinking, acumen for digital marketing, an analytical approach, P&L ownership, hands-on execution, stakeholder management, and a deep passion for sports.Key Responsibilities:Brand & Campaign ManagementDesign and implement marketing strategies for teams, athletes, and sports IPs to build brand equity and fan engagement.Conceptualize and lead 360° campaigns (digital, print, on-ground, influencer) for events, sponsorships, and team launches.Strategically Drive Brand Solutions in proximity to the sales team.Devise fan and community engagement initiatives and develop strategy and execution plans for athlete marketing.Expertise in integrated marketing to be able to pitch marketing and media plans to leagues, brands, IP's, athletes and federations.Oversee content calendars and storytelling initiatives across platforms (social media, OTT, PR, and owned channels).Sponsorship & Commercial SupportSupport business development and partnerships through brand decks, campaign recaps, and marketing-led activations.Co-create value with sponsors through co-branded content, digital exposure, and experiential IP integrations.Events & IP MarketingDrive consumer marketing for existing and new sports IPs—fan acquisition, ticketing campaigns, grassroots outreach.Liaise with event production, digital, and PR teams to ensure consistent narrative across touchpoints.Digital & Performance MarketingSupervise paid campaigns (Meta, Google, influencer collaborations), and optimize them for reach, engagement, and conversions.Track analytics and prepare performance reports for campaigns and platforms.Ideal Candidate:10+ years of experience in sports, entertainment, or youth-focused brands.Proven track record in brand building, fan marketing, or sports events/IP campaigns and P&L ownership.Strong grasp of digital marketing, social media trends, and content-led storytelling.Excellent project management, agency coordination, and communication skills.A natural collaborator with a passion for Indian and global sports.



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