Head of Marketing
14 hours ago
Head of Marketing & Branding
Role Overview
The Head of Marketing & Branding will lead all marketing, communication, and brand-building activities for Blockmaze. The role requires ownership of both strategy and execution across digital marketing, brand development, product launches, and online/offline campaigns. He will be responsible to build a high performance marketing team from scratch and will negotiate with agencies and vendors to build a complete marketing engine for the brand.
Key Responsibilities
Develop and own the overall marketing and brand strategy.
Build Blockmaze's brand identity and communication guidelines.
Plan and execute digital marketing campaigns across all channels.
Manage performance marketing, content, creative, and social media.
Oversee website content, product announcements, and marketing materials.
Plan go-to-market campaigns for new products and features.
Manage PR, media relations, and external agencies.
Lead event marketing, partnerships, and industry participation.
Monitor marketing metrics and own brand/marketing KPIs.
Manage and grow a small internal marketing team.
Requirements
15–20 years of marketing and branding experience.
Experience in fintech, financial services, technology, or blockchain.
Strong understanding of both brand and performance marketing.
Proven ability to lead campaigns end-to-end.
Excellent communication, creative judgment, and leadership skills.
Ability to manage external agencies and internal teams.
Nice-to-Have
Experience in crypto/blockchain marketing.
Experience working with compliance-led communication.
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