Performance Marketing Executive
3 weeks ago
Media Buyer
Location: Mumbai – Lower Parel
Experience Required: 6 months – 1 year
About the Role
We are looking for a detail-oriented and analytical Media Buyer to join our team. The ideal candidate will be responsible for setting up, monitoring, and optimizing paid media campaigns across digital and e-commerce platforms. You will collaborate with planners to ensure delivery against KPIs, provide insights, and contribute to campaign performance improvements.
Key Responsibilities
- Create and manage ad accounts, audiences, and campaign setups.
- Monitor and audit campaign performance, highlighting discrepancies in rates or expected KPIs.
- Conduct weekly analysis and suggest optimizations for improved ROI.
- Contribute insights for monthly performance reports to support planners.
- Manage pixel firing and placements for accurate campaign tracking.
- Ensure timely submission of proof of service to planners.
- Use analytics tools such as Google Analytics, SimilarWeb, SEMRush for benchmarking.
- Execute campaigns on Amazon Ads, Flipkart Ads, and other e-commerce platforms.
Skills & Qualifications
- 6 months – 1 year of experience in media buying or digital campaign execution.
- Knowledge of Google Analytics, SimilarWeb, SEMRush.
- Familiarity with Amazon Ads and Flipkart Ads is preferred.
- Strong communication, time management, and organizational skills.
- High attention to detail, with a problem-solving and analytical mindset.
Why Join Us?
An opportunity to work with dynamic brands, gain hands-on experience across platforms, and build expertise in performance marketing and e-commerce advertising.
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