Performance Marketing Lead

4 hours ago

Mumbai Maharashtra India, Maharashtra RMZ Full time

Role Overview


RMZ is looking for a highly analytical and results-driven Performance Marketing Lead to drive digital acquisition, brand visibility, and lead generation for the Offices business. The ideal candidate will own the complete performance marketing funnel from planning and execution to optimization and reporting, with a strong focus on generating high-quality leads for commercial real estate assets, tenant conversions, and brand amplification.


Key Responsibilities


1. Strategy & Planning

  • Develop and own the performance marketing strategy for RMZ’s office assets portfolio across markets.
  • Plan integrated digital campaigns aligned with business objectives—lead generation, leasing pipeline growth, brand awareness, and investor interest.
  • Define channel mix, budget allocation, targeting strategy, and KPIs for each campaign.

2. Campaign Execution & Optimization

  • Run multi-channel performance campaigns across Google Ads, Meta, LinkedIn, Programmatic, and relevant B2B real estate platforms.
  • Lead full-funnel campaign setup: keyword planning, audience segmentation, landing page orchestration, A/B testing, and conversion tracking.
  • Continuously optimize campaigns for cost efficiency (CPL, CPA), quality score, and lead-to-opportunity ratio.

3. Data, Analytics & Reporting

  • Build dashboards and tracking frameworks (GA4, CRM integrations, campaign analytics tools).
  • Deliver actionable insights to leasing, sales, and leadership teams.
  • Measure ROI and incrementality of marketing efforts across channels.

4. Collaboration & Cross-Functional Work

  • Work closely with the leasing, sales, brand, and digital product teams to ensure aligned messaging and lead flow efficiency.
  • Collaborate with creative and content teams on ad copy, creatives, and landing page optimization.
  • Liaise with external agencies, martech partners, and digital vendors.

5. Martech & Automation

  • Drive marketing automation initiatives (lead scoring, nurturing, drip campaigns).
  • Ensure CRM hygiene, lead routing, and seamless integration with sales workflows.
  • Evaluate and onboard relevant digital tools for analytics, automation, and performance improvement.

Qualifications & Experience

  • 6–10 years of experience in performance marketing, ideally with exposure to real estate, B2B, premium lifestyle brands, or large-scale service businesses.
  • Proven track record in lead generation and full-funnel performance optimization.
  • Strong expertise in Google Ads, Meta Business Suite, LinkedIn Campaign Manager, GA4, and CRM systems (Salesforce, HubSpot, etc.).
  • Experience managing multi-crore annual digital budgets.
  • Analytical mindset with proficiency in tools like Excel, Looker Studio, or Power BI.
  • Strong communication and stakeholder management skills.

Key Competencies

  • Data-driven decision making
  • Strong ownership and initiative
  • Creative problem solving
  • Ability to thrive in a fast-paced, growth-oriented environment
  • Attention to detail with a performance-first mindset

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