Channel Head

3 hours ago

Bengaluru Karnataka India, Karnataka Grindwell Norton Ltd Full time

Role & responsibilities

1. Channel Strategy & Partner Management

  • Develop relationships with channel partner executives and sales teams.
  • Own supplier channel strategy, partner acquisition, and revenue generation.
  • Define comprehensive product basket and positioning for market.
  • Provide value and service propositions to channels/customers (with Supply Chain alignment).
  • Strategically support marketing initiatives for brand/channel alignment.
  • Work on go-to-market strategies.

2. Performance Management

  • Lead, empower, and mobilize a team of partner sales managers.
  • Monitor and guide team performance to goals while inspiring success.
  • Assess current team processes, identify areas for improvement, and implement changes.

3. Sales, Revenue & Business Development

  • Collaborate with internal and external stakeholders to acquire new clients.
  • Build strong business relationships with key customers aligned to company objectives.
  • Monitor sales and analyze performance trends to identify opportunities and issues.
  • Assist in development of short, medium, and long-term strategic plans.

4. Product Management & New Product Development

  • Evaluate current product offering and recommend enhancements for scalability.
  • Identify gaps and work with PMG teams to develop new products.
  • Validate suitability of new products before launch.
  • Define key USPs, product positioning, and marketing support.
  • Coordinate with Product Management, Marketing, and Zonal Teams for launches.
  • Review targets vs. actual performance for new product rollouts.

5. Product Mix & Pricing Strategy

  • Develop agreement with business on targeted product mix.
  • Tailor TOB and schemes to achieve desired mix.
  • Agree on price bands and overall pricing strategy with business teams.
  • Implement agreed pricing strategy through the PMG team.

6. Promotions, Campaigns & Marketing Support

  • Design and execute specific product promotions and campaigns.
  • Coordinate with Marketing and Zonal Managers for execution.
  • Estimate required marketing investment for the channel.
  • Collaborate with Marketing to develop sales materials (catalogues, flyers, etc.).

7. Digital & Brand Strategy

  • Design and implement digital strategies to improve brand reach and business growth.
  • Support development and implementation of brand strategies and programs.

8. Customer & Market Insight

  • Understand market dynamics, industry-specific trends, and landscapes.
  • Use insights to identify solutions and sustainable business growth opportunities.
  • Work with credit, operations, and tech teams to integrate partner feedback into product improvements.

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