Marketing Analytics Specialist

3 weeks ago


Bengaluru Karnataka India, Karnataka TechnoSport Full time

Job Description: Marketing Analytics Specialist (2–3 Years Exp)


About Technosport

Technosport is one of India’s fastest-growing activewear and athleisure brands. With a rapidly expanding retail footprint, a fast-growing website, and a strong presence on leading marketplaces, we’re building a truly omnichannel brand. Data is at the core of this growth, guiding everything from new store expansion to campaign planning — and that’s where you come in.


About the Role

We’re looking for a Marketing Analytics Associate who can turn data into stories and insights that fuel smarter campaigns. If you love diving into dashboards, Creating Dashboards, spotting patterns, and telling teams “what actually worked,” this role is for you.


Key Responsibilities

  • Set up, maintain and improve tracking systems across all channels: digital ads, marketplaces, website, and retail stores. Ensure clean data capture (tagging, pixel, offline-to-online integration).
  • Develop regular dashboards (weekly, monthly) for campaign performance, LTV, retention, customer cohorts, and blended channel ROI.
  • Perform deep-funnel diagnostics: find where customers drop off between awareness → consideration → conversion → repeat, and suggest optimisations.
  • Conduct A/B tests on creatives, landing pages, ad formats, messaging to improve conversion or customer retention.
  • Forecasting & trend analysis: demand forecasting, seasonal trends, channel-wise growth potential.
  • Strong ability to interpret data, perform statistical analysis, and use data analysis and visualization tools.
  • Competitive & benchmark analysis: what are peers doing in performance, creatives, channels, pricing etc., and feed that into media strategy.
  • Support performance marketing with attribution modelling: unify data from offline + online + marketplace, measure incrementality, refine spend decisions.
  • Liaise with retail operations: For store launches, collect footfall / sales data, and help tie digital campaigns to offline outcomes.
  • Deliver stakeholder-ready insight reports: explain what’s working, what’s not, what to double down on, plus risk areas.


Requirements

  • 3 years of experience in marketing analytics / data role, ideally for a D2C or e-commerce / retail brand/Agency.
  • Strong skills in tools like Google Analytics (GA4), Excel; experience in SQL / BI tools (Tableau / Power BI or equivalent) is a strong plus.
  • Deep understanding of marketing metrics: CAC, ROAS, LTV, retention, repeat purchase, blended attribution, customer cohorts.
  • Hands-on experience in A/B testing frameworks, funnel optimization.
  • Ability to work cross-functionally: with performance marketing, retail, operations, creative teams.
  • Good communication skills: able to tell a story with data, present to non-data teams / leadership.
  • Curious mindset, strong attention to detail, ability to identify anomalies & root causes.
  • Preferably exposure to marketplace data (e.g. performance on Amazon/Myntra) and offline store data integration.


Why Join Technosport?

  • Be part of a brand that’s scaling nationwide across retail, digital, and marketplaces.
  • See your insights directly fuel campaigns and business growth.
  • Work across the full marketing funnel, not just one silo.
  • Join a young, fast-moving team shaping India’s activewear market.



  • Senior Consultant

    2 weeks ago


    Bengaluru, Karnataka, India, Karnataka Tiger Analytics Full time

    Senior Consultant - CPG AnalyticsLocation - Bengaluru, Chennai or HyderabadAbout TigerTiger Analytics is a global leader in AI and analytics, helping Fortune 1000 companies solve their toughest challenges. We offer full-stack AI and analytics services & solutions to empower businesses to achieve real outcomes and value at scale. We are on a mission to push...


  • Bengaluru, Karnataka, India The Marketing Miles Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    Job Title: Performance Marketing SpecialistLocation: Bangalore, HybridExperience: 3-5 YearsEmployment Type: Full-TimeCompany: The Marketing MilesAbout the Role:We're seeking a data-driven and creative Performance Marketing Specialist to join our dynamic team. This hybrid role is ideal for someone who is equally passionate about running high-ROI performance...


  • Bengaluru, Karnataka, India Factspan Analytics Full time ₹ 8,00,000 - ₹ 20,00,000 per year

    Position: Senior Manager marketing AnalyticsBengaluru, KarnatakaFactspan Overview: Factspan is a pure play data and analytics services organization. We partner with fortune 500 enterprises to build an analytics center of excellence, generating insights and solutions from raw data to solve business challenges, make strategic recommendations and implement new...


  • Bengaluru, Karnataka, India Insocial Marketing Hub Full time ₹ 6,00,000 - ₹ 12,00,000 per year

    Company DescriptionWe suggest you enter details here.Role DescriptionThis is a part-time, on-site role for a Search Engine Optimization Specialist located in Bengaluru. The SEO Specialist will be responsible for conducting keyword research, performing SEO audits, building links, and analyzing web analytics data. Additionally, the specialist will implement...


  • Bengaluru, Karnataka, India Mithra Digital Marketing Agency Full time ₹ 24,00,000 - ₹ 42,00,000 per year

    We are seeking an experienced Digital Marketing Specialist with 4+ years of proven expertise in planning, executing, and managing digital marketing campaigns. The ideal candidate should possess a strategic and analytical mindset, strong presentation and reporting skills, and the ability to independently manage multiple digital functions including SEO, paid...


  • Bengaluru, Karnataka, India, Karnataka Protyze® Full time

    About ProtyzeProtyze is a fast-growing nutrition and wellness brand building science-backed, high-quality functional products for modern consumers. We are focused on growth through data-driven marketing, brand storytelling, and performance-led scale across digital platforms.We’re looking for a Senior Meta and Google Performance Marketing Specialist —...


  • Bengaluru, Karnataka, India GE HealthCare Full time ₹ 12,00,000 - ₹ 24,00,000 per year

    Job Description SummaryAs a Market Analytics Lead, you will play a pivotal role in driving the International Region's market forecasting, market size reporting and strategic planning efforts across zones and headquarters. Reporting to the Head of Market & Pricing Analytics (International Region), you will assist your leader in delivering quarterly market...


  • Bengaluru, Karnataka, India GE Healthcare Ltd Full time ₹ 12,00,000 - ₹ 36,00,000 per year

    Job Description Summary As a Market Analytics Lead, you will play a pivotal role in driving the International Regions market forecasting, market size reporting and strategic planning efforts across zones and headquarters. Reporting to the Head of Market & Pricing Analytics (International Region), you will assist your leader in delivering quarterly market...


  • Bengaluru, Karnataka, India, Karnataka Nbyula - Skillizens without Borders Full time

    We’re looking for a tech-savvy, creative Social Media Marketing Specialist who lives and breathes social media trends. You’ll be responsible for strategizing, scripting, and creating high-performing content for our Instagram and YouTube channels, bringing fresh ideas, clever storytelling, and smart use of AI tools to every campaign.Responsibilities:Build...


  • Bengaluru, Karnataka, India, Karnataka BabyBillion Part time

    Job Title: Performance Marketing Specialist (Meta Ads)About BabyBillionBabyBillion isn’t just India’s No.1 YouTube channel for kids—we’re a creative powerhouse on a mission. With over 4 billion monthly views, our content already brings joy and learning to a massive global audience. Now, we’re aiming for 10 billion monthly views by December 2025 to...