Performance Marketing Specialist

23 hours ago

Bengaluru Karnataka India, Karnataka Protyze® Full time

About Protyze

Protyze is a fast-growing nutrition and wellness brand building science-backed, high-quality functional products for modern consumers. We are focused on growth through data-driven marketing, brand storytelling, and performance-led scale across digital platforms.


We’re looking for a Senior Meta and Google Performance Marketing Specialist — someone who can not only execute but also strategize, structure, and scale campaigns profitably across multiple ad platforms.


Role Overview:

As a Performance Marketing Specialist, you will own end-to-end performance strategy, execution, and optimization across Meta Ads and Google Ads. You’ll work closely with the creative and product teams to develop scalable, high-ROAS campaigns, build robust account structures, and constantly push the limits of growth efficiency.


Key Responsibilities:

• Strategy & Planning

• Develop full-funnel performance marketing strategies across Meta and Google Ads to drive customer acquisition, retention, and revenue growth.

• Create audience and creative strategies tailored for each stage of the funnel.

• Plan media budgets, forecasting, and scaling roadmaps aligned with business goals.

• Campaign Execution & Optimization

• Build and manage advanced campaign structures (CBO/ABO, ASC, PMAX, search, and remarketing).

• Continuously test creatives, audiences, bidding models, and placements for optimization.

• Analyze performance data to identify scaling opportunities and optimize ROAS, CPA, and LTV.

• Manage and refine conversion tracking, pixels, UTM parameters, and event setups.

• Performance Analysis & Reporting

• Monitor campaign performance across all channels and create detailed performance reports with actionable insights.

• Track attribution and data trends through tools like GA4, Meta Ads Manager, Google Ads, and Data Studio dashboards.

• Identify growth levers through cohort analysis, funnel optimization, and data-backed scaling experiments.

• Collaboration

• Partner with creative, product, and analytics teams to create winning ad concepts and data-backed storytelling.

• Work with leadership to define monthly and quarterly growth targets and scaling plans.


Requirements:

• 3–6+ years of hands-on experience in performance marketing across Meta (Facebook/Instagram) and Google (Search, Shopping, YouTube, Display, PMAX).

• Proven track record of scaling D2C or eCommerce brands profitably (₹10L–₹1Cr+/month ad spends).

• Deep understanding of campaign structure best practices, funnel design, and attribution modeling.

• Strong analytical and data interpretation skills — comfort with dashboards, cohort analysis, and growth metrics.

• Hands-on experience with tools like GA4, Meta Events Manager, Google Tag Manager, and Looker Studio.

• Strong grasp of creative strategy and testing methodologies (hooks, messaging, formats).

• Entrepreneurial mindset with the ability to own growth outcomes end-to-end.


Nice-to-Haves:

• Experience with marketing automation tools (Klaviyo, HubSpot, etc.).

• Knowledge of CRO, landing page optimization, and post-purchase funnel flows.

• Experience working with or leading a small performance marketing team.


What You’ll Get:

• Ownership of growth channels with direct impact on revenue.

• Opportunity to work with a fast-scaling consumer brand in a dynamic market.

• Creative freedom to test, experiment, and scale.

• Competitive compensation and performance-linked incentives.

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