Performance Marketing Specialist

3 weeks ago

Bengaluru Karnataka India, Karnataka TechnoSport Full time

About Technosport

Technosport is one of India’s fastest-growing activewear and athleisure brands. With multiple stores launches and many more on the way, a fast-growing website, and strong marketplace presence, we are expanding aggressively. Performance marketing is the rocket fuel behind this omnichannel growth — ensuring that Technosport reaches consumers everywhere they shop, scroll, and spend time online.


About the Role

We’re seeking a Performance Marketing Specialist who can run and scale campaigns that drive results. You’ll be the engine behind Technosport’s growth — making sure every rupee spent on ads delivers maximum return.


Key Responsibilities

  • Plan, launch & optimize performance campaigns across multiple channels: search, social, retargeting, marketplace ads, display, offline awareness when needed.
  • Manage advertising budgets: allocate, monitor, shift spent between campaigns/channels based on performance.
  • Manage & optimize product catalogs/feeds in Meta and Google to ensure accurate, high-converting dynamic ads.
  • Constant creative & messaging testing: ad copy, visuals, CTAs, offers; iterate fast.
  • Work with creative/content/graphic teams to produce assets that are conversion-friendly.
  • Monitor bottom-of-funnel metrics: add-to-cart → checkout → purchase → repeat, and find ways to reduce drop-offs.
  • Use analytics & attribution measurement to track true ROI; define CAC vs LTV targets; understand incremental impact (paid vs organic/marketplace).
  • Leverage marketplace campaigns: optimize listings, promotions, marketplace ads, deal seasons.
  • Geo-targeting + local awareness campaigns for store launches – ensure digital campaigns drive footfall.
  • Stay updated with channel innovations / new ad formats, test new growth channels (influencers, affiliates, programmatic etc.)


Requirements

  • 2–3 years of solid performance marketing in B2C / retail / e-commerce.
  • Hands-on with Meta Ads, Google Ads; marketplace ads experience preferred.
  • Good understanding of CAC, ROAS, LTV, retention, repeat purchaser metrics.
  • Experience with A/B testing, landing page optimization, creative iteration.
  • Analytical & data-driven mindset; comfort with dashboards, metrics, attribution modelling.
  • Creative sensibility – able to judge what kind of copy/design might work.
  • Excellent organizational & time management skills. Able to manage multiple campaigns simultaneously.
  • Comfortable working under targets, flexibility to shift strategy quickly.
  • Exposure to local / offline + digital integration (e.g. campaigns tied to store openings) is a plus.


Why Join Technosport?

  • Drive campaigns that directly impact revenue and visibility.
  • Get exposure across multiple channels — digital ads, offline launches, and marketplaces.
  • Be part of a passionate team building one of India’s most loved activewear brands.
  • Work in a fast-paced, high-growth environment with real responsibility.
  • Accelerate your career alongside a brand expanding nationwide

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