Sales Officer/Executive- General Trade

3 weeks ago

Kerala India, India Nestlé Full time

Designation: Sales Officer/ Executive


Reports to: Area Sales Manager

Job Description:

Custodian of Nestle business in the assigned territory

• Ensure product availability at all relevant channels

• Solely responsible for planning & achieving monthly/ yearly target

• Maintain and enhance trade relations

• In charge of distribution set up and secondary sales force set up

• Network with other functions for achieving overall sales objective and extends support through secondary sales set up for implementation of all activities.

• Implement all activations (Trade / Consumer) & merchandising (Visibility) programs.

• Facilitate timely and quality feedback for all activities as per guidelines

• Overall accountable for all operational programs in the assigned area.


Market Working

• Set monthly, quarterly and yearly target for each Distributor for your region

• Achievement & monitor progress of Redistribution value and volume targets

• Ensure product availability at all relevant channels through the distributor’s sales force per Company guideline

• Ensure continuous development of the assigned area and addition of new outlets.

Distributor Handling

• Ensure compliance of Distributors with their respective roles & responsibilities

• Manage and develop individual distributor in an active and profitable manner

• Ensure the proper and correct execution of sales, discount and trading terms determined by the company

• Monitor and minimize the level of Bad goods returns

• Ensure distributor’s efficient and effective support for the market coverage

• Monitor Distributor’s overhead expenses & profitability (ROI)

• Track on delivery from Distributor to consumers.

• Develop strong business relationship with distributors, trade and key account in their territories


Control, Training and Communication

• Conduct performance evaluation of Secondary Sales Force.

• Accurate and timely reports on Market intelligence: competitor’s activity, price changes and promotional support.

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