PPC Executive

16 hours ago

Noida Uttar Pradesh India, Ghaziabad Graygraph Technologies Pvt Ltd Full time

Experience- 1+ Years


Responsibilities:-

  • Participate in forming effective paid search strategies.
  • Launch and optimize various PPC campaigns.
  • Oversee accounts on search platforms (e.g. Google AdWords, Bing)
  • Be involved in keyword selection and audience targeting.
  • Monitor budget and adjust bids to gain better ROI.
  • Produce reports for management (e.g. dashboards).
  • Write attractive and concise ad copy for adverts.
  • Find ways to reduce the risk of click fraud.
  • Keep abreast of PPC and SEM trends.
  • Good knowledge of Google Tag Manager, Google Analytics & Google Merchant.
  • Knowledge of Conversion setup & Audience Creation.


Requirements and Skills:-

  • Proven experience as a PPC Executive or Digital Marketing Executive.
  • Experience in data analysis and reporting.
  • Knowledge of SEO and digital marketing concepts.
  • Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred.
  • Working knowledge of analytics tools (Google Analytics, GTM, Google Trends, etc.)
  • Understanding HTML, CSS, and XML is a plus.
  • Proficient in MS Office (particularly Excel).
  • Excellent written & verbal communication skills.
  • Analytical thinking with strong math skills.
  • Graduation in Marketing, Digital Media, or a related field; AdWords certification is a plus.

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