Performance Marketing

1 day ago

Noida Uttar Pradesh India, Ghaziabad WTF Gyms Full time

At WTF Gyms, performance marketing is not about impressions or vanity metrics—it’s about scalable, predictable online sales.


We are looking for a Performance Marketing Manager who deeply understands lead generation, funnel optimization, and paid growth across platforms, and can independently run high-ROI campaigns for gyms, fitness products, online programs, WTF Academy, remote coaching, and future launches.


This role demands someone who can think like a business owner, execute like a specialist, and optimize like a growth hacker.


Key Responsibilities

1. Online Sales & Lead Generation (Core Ownership)

  • Own end-to-end online sales funnels:
  • Ad → Landing Page → Lead → Follow-up → Conversion
  • Generate high-quality, conversion-ready leads for:
  • WTF Gyms memberships
  • Personal training & fitness products
  • WTF Academy programs
  • Remote / online offerings
  • Constantly optimize CPL, CAC, ROAS, and conversion rates


2. Meta Ads (Facebook & Instagram) – Expert Level

  • Plan, launch, and scale Meta ad campaigns across:
  • Lead generation
  • Website conversions
  • Retargeting & remarketing
  • Strong understanding of:
  • Creative testing (hooks, formats, messaging)
  • Audience building (custom, lookalike, interest-based)
  • Campaign structures for scale
  • Ability to revive dead or fatigued ad accounts


3. Google Ads – Expert Level

  • Manage and optimize:
  • Search ads (high-intent keywords)
  • Display & remarketing
  • YouTube ads (where applicable)
  • Strong grip on:
  • Keyword research & intent mapping
  • Conversion tracking & attribution
  • Budget allocation for ROI


4. Cross-Platform Performance Strategy

  • Understand how Meta, Google, landing pages, CRM, and sales teams work together
  • Build and manage:
  • Retargeting funnels
  • Warm & hot audience strategies
  • Multi-product campaign frameworks
  • Ability to launch new products quickly and profitably


5. Analytics, Tracking & Optimization

  • Set up and monitor:
  • Meta Pixel, Google Analytics, GTM, conversion events
  • Track:
  • Leads → Follow-ups → Sales
  • Cost per sale, ROAS, LTV
  • Create actionable performance reports—not just dashboards


6. Creative & Copy Collaboration

  • Guide creative direction for:
  • Ad copies
  • Creatives & videos
  • Landing page messaging
  • Work closely with design, content, and sales teams to improve conversions


What We’re Looking For

Must-Have Skills

  • Proven experience in online sales-focused performance marketing
  • Deep hands-on expertise in Meta Ads & Google Ads
  • Strong understanding of funnels, CRO, and lead quality
  • Ability to scale campaigns—not just run them
  • Data-driven mindset with business thinking


Good to Have

  • Experience in fitness, gyms, education, or D2C
  • Experience working with CRM & lead management systems
  • Knowledge of WhatsApp automation, email, or SMS funnels
  • Startup / high-growth environment experience


Mindset & Ownership

  • Thinks in revenue, not reach
  • Comfortable with accountability and targets
  • Proactive, experimental, and fast-moving
  • Can independently own performance marketing without hand-holding


Why Join WTF Gyms?

  • Work on multiple high-impact products, not just one brand
  • High ownership and direct influence on revenue
  • Fast-growing, tech-enabled fitness ecosystem
  • Opportunity to build scalable performance systems, not just campaigns

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