Performance Marketer

2 hours ago

Noida Uttar Pradesh India, Ghaziabad Stitch Stories Full time

Company Description

Stitch Stories is a fast-growing apparel brand bringing thoughtful designs, everyday comfort, and premium craftsmanship to modern India. We’re looking for a Performance Marketer who can scale our digital growth across Meta, Google, and emerging acquisition channels.


About the Role

We’re searching for a data-driven performance marketer who can manage end-to-end paid campaigns, optimize CAC, scale ROAS, and build profitable acquisition funnels. You will work closely with our creative and product teams to drive measurable revenue impact.


Monthly Salary: 80,000 - 1,00,000


Key Responsibilities:

  • Create, manage, and optimise campaigns across Meta Ads, Google Ads, YouTube, and retargeting channels.
  • Reduce CAC, increase ROAS, and maintain healthy MER.
  • Build and manage full-funnel strategies: prospecting → retargeting → retention.
  • Plan performance-driven budgets and weekly/monthly projections.
  • Conduct A/B tests on creatives, copy, landing pages, and audiences.
  • Analyse campaign performance and generate actionable insights.
  • Work closely with designers to brief high-converting creatives.
  • Improve website conversion rate (CRO) with landing page testing.
  • Manage product/collection-level promotion strategies.
  • Monitor trends, competitor strategies, and platform updates.


What We’re Looking For:

  • 2–5 years of experience in performance marketing for D2C / fashion / lifestyle brands (required).
  • Strong grip over Meta Ads Manager & Google Ads.
  • Proven ability to scale campaigns while maintaining efficiency.
  • Solid understanding of CAC, ROAS, CTR, CPM, MER, LTV metrics.
  • Ability to work with data and build growth-focused strategies.
  • Experience with Shopify and GA4

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