 
						Senior Sales Executive
3 weeks ago
Job Description:
The Senior Sales Executive will be responsible for driving sales growth, building vendor & dealer networks, leading business development efforts, and mentoring junior sales staff. This role requires a strong sales background, leadership qualities, and the ability to close high-value deals in both B2B and B2C segments.
Key Responsibilities:
1. Sales & Business Development
- Drive end-to-end sales activities: field sales, door-to-door outreach, indoor/outdoor promotions, and B2B vendor tie-ups.
- Focus on high-value clients (industrial, institutional, and commercial projects).
- Promote and sell Solar panels, inverters, and EPC solutions to both direct customers and through vendor networks.
- Identify new business opportunities and ensure a consistent sales pipeline.
- Achieve monthly, quarterly, and annual sales targets.
2. B2B Sales & Vendor Network Building
- Build and manage relationships with vendors, distributors, electrical contractors, and dealers.
- Negotiate and close bulk orders for panels and inverters.
- Develop and manage a network of authorized sales personnel/agents who can sell products under Sumraj Urja’s banner.
3. Leadership & Team Development
- Mentor and guide junior sales executives and support staff.
- Conduct training sessions for newly appointed authorized sales agents.
- Motivate the sales team towards achieving group targets and maintaining client satisfaction.
4. Marketing & Promotion
- Represent the company in exhibitions, trade shows, awareness campaigns, and promotional events.
- Plan and execute local marketing initiatives (print, digital, on-ground campaigns).
- Work with management to design sales promotion schemes and offers.
5. Reporting & Strategy
- Prepare sales reports, forecasts, and market analysis for management review.
- Provide strategic inputs on pricing, product positioning, and competitor activity.
- Collaborate with management to set realistic sales targets and growth plans.
Skills & Qualifications:
- Experience: 3–7 years in sales (preferably in solar/renewables, energy, or electrical industries).
- Proven record of achieving or exceeding sales targets.
- Strong leadership & team management skills.
- Excellent communication, negotiation, and relationship-building abilities.
- Willingness to travel frequently for sales meetings and vendor development.
- Graduate degree preferred (MBA/Marketing/Energy background is a plus).
- Microsoft Office: 1 year (Preferred)
What We Offer:
- Competitive fixed salary + higher commissions + performance bonuses.
- Opportunity to work with India’s leading solar brand (Waaree Energies).
- Leadership role with scope for career growth.
- Hands-on exposure to the fast-growing solar industry and government subsidy projects.
Growth Path
This role is designed as a gateway to Sales Manager/Regional Manager positions as Sumraj Urja expands. A high performer will be entrusted with leading larger teams, handling multiple districts, and managing higher-value EPC projects.
Job Type: Full-time
Pay: From ₹17,000 per month (fixed salary) + attractive commissions on each closing.
[With successful closures, total earnings can go up to ₹1,00,000 per month.]
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