Product Development Lead

3 weeks ago

Delhi, Delhi, India Bennett Coleman & Co. Ltd. Full time

Position Summary:

As an Alliance Manager, you will be responsible for driving revenue growth through the sale of integrated media solutions, including Out-of-Home (OOH), Competition Print Media, Television, Radio, and Digital platforms. This role requires a strategic thinker who can manage cross-functional teams, oversee processes, and ensure the achievement of the Annual Operating Plan (AOP) revenue targets.

Roles and Responsibilities:

Strategic Planning & Campaign Development

  • Build compelling strategies tailored to specific clients/categories with actionable solutions based on a clear understanding of objectives and objections
  • Develop integrated multimedia plans aligned with campaign goals
  • Leverage audience insights, whitepapers, and industry reports to deliver well-informed strategic solutions
  • Maintain complete oversight from brief to execution for both ATL and BTL campaigns
  • Ensure management of workflows and timelines across TV, print, digital, outdoor, retail, and radio

Media Expertise

  • Demonstrate strong knowledge of both online and offline media platforms, including OOH, print, TV, radio, and digital
  • Understanding client requirements and converting it into a comprehensive media plan

Operational & Cross-functional Coordination

  • Coordinate cross-functionally to ensure smooth and timely campaign deployment
  • Lead the development and rollout of ATL and BTL campaigns, ensuring consistency and impact across all touchpoints
  • Manage client communication and relationship-building on a day-to-day basis

Team Leadership & Communication

  • Lead a team to ensure timely and high-quality campaign delivery
  • Exhibit excellent interpersonal and communication skills for internal collaboration and external networking
  • Remain effective under pressure and consistently meet tight deadlines

Analytical & Organizational Strengths

  • Apply sound analytical thinking to assess campaign performance and optimize strategies
  • Maintain strong organizational skills to manage multiple campaigns and stakeholders simultaneously

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