
Area Sales Executive
5 days ago
Job Title
Area Sales Executive – GT1
Location: Hubli, Karnataka
Reports to: Area Sales Manager / Regional Sales Head
Key Objectives
- Achieve GT1 sales targets in the assigned territory
- Expand market share through channel & trade development
- Maintain and grow existing customer relationships
Key Responsibilities
- Sales & Target Achievement
- Meet or exceed monthly, quarterly, annual sales targets for GT1 (general trade) ● Monitor sales numbers and take corrective action when targets are not being met.
- Prepare sales forecasts, and sales plans for assigned area.
- Channel & Distributor Management
- Identify, onboard, and manage distributors / sub-distributors within the territory.
- Ensure proper service levels from distributors (stock availability, timely delivery, order accuracy).
- Maintain strong relationships with trade customers (kiranas, general stores, etc.).
- Customer Coverage & Market Penetration
- Develop beat plans / route plans to ensure good coverage of outlets.
- Identify new outlets & potential trade points and open them.
- Conduct regular visits to outlets and distributors, ensuring product visibility, merchandising, displays, and planogram compliance.
- Trade Promotions & Visibility
- Execute trade / dealer promotions, schemes, offers as per company policy.
- Ensure in-store visibility through merchandising, signage, POS materials, etc.
- Keep eye on competitor activities (product launches, offers, pricing) and report.
- Reporting & MIS
- Maintain daily/weekly/monthly reports for sales, visits, orders, collections, competitor data, etc.
- Use CRM / sales tools to update leads, opportunities, customer feedback, etc.
- Customer Service & Feedback
- Handle customer complaints / issues in the trade channel promptly.
- Ensure stock fulfillment and follow-up delivery & payment collection.
- Team / Stakeholder Coordination
- Coordinate with marketing, supply chain, finance for smooth operations.
- Work closely with the area sales manager for strategy, feedback, market insights.
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