SEO & SEM Strategy Manager (with GMB Profiling Expertise)

6 hours ago

Hyderabad Telangana India, Telangana Multiplier AI Full time

Job Title: SEO & SEM Strategy Manager (with GMB Profiling Expertise)

Experience: 4+ Years

Location: Madhapur, Hyderabad (Onsite)

Employment Type: Full-time


About Us

Multiplier AI is a fast-growing organization working with top global pharma leaders including Merck, Eli Lilly, Abbott, Cipla, Sun Pharma, Glenmark, and Galderma. As we move toward our IPO, we’re building a high-performance, innovation-driven team to accelerate our AI-led marketing solutions and strengthen our digital footprint.


About the Role

We are seeking a strategic and data-driven SEO & SEM professional who will own and drive our SEO, SEM, and GMB strategy—optimizing performance, addressing client concerns, and scaling growth without creating additional headcount.

This is not a typical execution-only role. We’re looking for someone who can act as a strategy manager, guide clients with actionable insights, build optimization roadmaps, and grow SEO/SEM as a core practice within the organization—including GEO (ChatGPT Optimization) and other emerging digital search fronts.


Key Responsibilities

  • Develop and execute holistic SEO and SEM strategies across web, YouTube, and GMB platforms to maximize visibility, traffic, and conversions.
  • Take full ownership of GMB strategy, optimization, and performance tracking to address client objectives and drive measurable growth.
  • Conduct in-depth keyword, audience, and competitor analysis to identify growth opportunities.
  • Build and deliver strategic SEO roadmaps for clients, including actionable insights for content, technical, and off-page improvements.
  • Optimize YouTube content (titles, tags, descriptions, playlists, thumbnails) and drive YouTube SEO performance.
  • Lead on-page, off-page, and technical SEO initiatives—ensuring alignment with search engine best practices.
  • Collaborate with content, design, and performance marketing teams to create data-backed, SEO-optimized assets.
  • Drive SEM campaigns (Google Ads, Display, Video), ensuring ROI-focused outcomes.
  • Leverage analytics tools (Google Analytics, Search Console, SEMrush, Ahrefs, TubeBuddy/VidIQ) to measure success and present performance dashboards.
  • Stay updated on emerging SEO, SEM, and AI-driven optimization trends (including GEO and conversational search).


Requirements

  • Bachelor’s degree in Marketing, Communications, or related field.
  • 4+ years of proven SEO and SEM experience, with strong hands-on and strategic capabilities.
  • Deep understanding of Google Analytics, Search Console, keyword planning, GMB, and performance reporting.
  • Experience in SEO strategy formulation and client-facing performance discussions.
  • Strong working knowledge of Google Ads, YouTube SEO, and paid optimization techniques.
  • Proficiency with industry tools — SEMrush, Ahrefs, Screaming Frog, TubeBuddy/VidIQ, and Google Business tools.
  • Knowledge of HTML, schema markup, WordPress, and technical SEO elements.
  • Analytical mindset with a focus on translating data into growth strategy.


Good to Have

  • Experience in video marketing and YouTube ad campaigns.
  • Exposure to AI-powered SEO tools and ChatGPT Optimization (GEO).
  • Understanding of cross-platform SEO, local SEO, and social media optimization.
  • Certifications in Google Analytics, Google Ads, HubSpot, or YouTube Marketing.


Why Join Us

  • Opportunity to lead SEO & SEM as a strategic practice within a high-growth digital organization.
  • Exposure to AI-driven marketing innovation and global client ecosystems.
  • Collaborative, growth-oriented, and idea-driven culture.
  • Competitive compensation and continuous learning opportunities.

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