Local SEO Analyst

3 days ago

Hyderabad, Telangana, India Team Pumpkin Full time ₹ 10,00,000 - ₹ 15,00,000 per year

Overview

We are looking for a Local SEO & Google Business Profile Specialist with a strong background in scaling multi-location visibility. The ideal candidate will have deep expertise in Google Business Profile (GMB) optimization, Local SEO strategies, and organic traffic growth — preferably within the healthcare sector. Your mission: grow our web traffic from 25K to 150K+ in 6–9 months through proven Local SEO strategies.

Roles & Responsibilities:

Local SEO Mastery

  • Manage and optimize Google Business Profiles (GMB) for multiple locations.
  • Implement geo-targeted strategies to rank for "near me" and location-specific search terms.
  • Ensure NAP (Name, Address, Phone) consistency across directories.
  • Build and optimize location-specific landing pages and blog content.

Organic Traffic Growth & SEO Strategy

  • Design and execute end-to-end SEO strategies for aggressive traffic growth.
  • Conduct keyword research, competitor analysis, and SERP audits.
  • Optimize on-page elements: metadata, headings, schema, and content structures.
  • Develop content clusters and pillar pages to build domain authority.

Link Building Execution

  • Lead white-hat link-building campaigns: guest blogging, PR outreach, citations.
  • Build links from niche healthcare directories, influencers, and forums.
  • Monitor and maintain a healthy backlink profile.

Analytics & Reporting

  • Track performance using Google Analytics 4, Search Console, Looker Studio.
  • Set and measure KPIs like traffic growth, lead generation, and keyword rankings.
  • Conduct regular SEO audits and performance reviews.

Multi-Location SEO Management

  • Coordinate SEO efforts across 25+ physical locations.
  • Resolve common SEO issues such as duplicate content, cannibalization, and internal linking.
  • Ensure that each location page is SEO-optimized and user-friendly.

Collaboration & Strategy

  • Work closely with content creators, designers, developers, and paid media teams.
  • Provide SEO input for UX/CRO improvements.
  • Stay current on SEO trends, Google algorithm updates, and AI-driven SEO tools.

Candidate Requirements

  • 3–5 years of proven experience in digital marketing with a focus on SEO.
  • Experience working in or with the healthcare sector.
  • Demonstrated ability to grow organic traffic 3x–5x within a short time frame.
  • Proficiency in local SEO management for 20+ locations.
  • Expertise with tools like Ahrefs, SEMrush, Screaming Frog, GMB, and GA4.
  • Strong communication, analytical, and project management skills.

Note: The selected candidate will be required to work on-site at the client's location, 6 days a week.

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