SEO Specialist
4 days ago
Job Title: - SEO Specialist
Experience: 3 to 6 years
Qualification: Any Graduate OR Post Graduate
Location: Hi-Tech City, Hyderabad
Employment Type: Permanent
Reporting to: Digital Marketing Manager
Working Day's/Work Timings: 6 Days
Job Description:
Job Position: SEO Specialist
RESPONSIBILITIES:
- Monitor search algorithms set by search engines to keep up with changes in the SEO landscape
- Conduct keyword research and implement strategies to enhance keyword rankings.
- Test, collect, and analyze data, identify SEO trends, and gain insights about target customers' likes and dislikes to maximize ROI from an SEO campaign
- Collaborate with the CRM team to integrate SEO strategies with customer relationship management efforts.
- Improve website speed, user experience, and technical SEO.
- Track, report and analyze web analytics data and the various search engine marketing (SEM) campaigns
- Develop and integrate content marketing strategies
- Use social media to distribute content and encourage external sites to link back to the site of the organization
- Optimize website copy and landing pages for SEM
- Drive targeted and loyal traffic to the website through effective community-building
- Employ user experience (UX) and conversion rate optimization methods to turn visitors into more active users
- Continually check search terms, rankings and analytics to monitor the performance of websites and make recommendations for improvement
- Undertake research, expansion, and refinement of keyword
- Research and understand the SEO efforts of competitors
- Develop and execute off-page SEO through link building
Qualifications:
- Proven experience in SEO with a solid understanding of current SEO trends and best practices.
- Proficiency in SEO tools such as Google Analytics, Google Search Console, Ahrefs, and SEMrush.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent written and verbal communication skills.
- Ability to work collaboratively in a team environment and manage multiple projects.
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