Lead Generation Manager

Job Description

Since 2006, CoStrategix has defined and implemented digital transformation initiatives, data and analytics capabilities, and digital commerce solutions for Fortune 500 and mid-market customers. CoStrategix provides thought leadership, strategy, and comprehensive end-to-end technology execution to help organizations transform and remain competitive in today’s digital world.

As a Gixer (employee) at CoStrategix, you will be part of a Team that has broad exposure to diverse industries and technologies. CoStrategix works on leading-edge digital projects in areas such as Data Science, AI, Cloud, Mobile, and Application Development and Modernization, utilizing an Agile process setting. Fixers operate at the leading edge of technologies, and our projects require compelling human interfaces.

This role based out of our culture hub located in Bangalore, India.

Position Summary:

As the Lead Generation Manager, you will oversee and scale our outbound lead generation efforts. This role is critical in driving new business opportunities by identifying and nurturing qualified prospects for our technical services and solutions. You will lead a team of Lead Generation Agents and collaborate closely with Sales, Marketing, and Practice Leaders to optimize our sales pipeline and go-to-market strategy. The ideal candidate will have a strong track record of success in managing the Lead Generation function within the IT Professional Services industry in the American market.

Key Responsibilities:

Leadership & Team Management

• Generate leads and drive revenues.
• Build a lead gen team, coach, and develop a team of Lead Generation Agents.
• Set performance goals, conduct regular 1:1s, and implement training and development plans.
• Foster a culture of accountability, curiosity, and continuous improvement.

Lead Generation Strategy

• Own the lead generation strategy across digital, outbound, and other channels.
• Build and optimize multi-channel campaigns (including email, LinkedIn, webinars, etc.) in coordination with the marketing team.
• Identify target personas and industries that align with our core offerings: software development, cloud and data modernization, and AI services.
• Lead in conducting market research for identifying new clients, lead generation & converting the lead into a prospect.

Pipeline & Metrics Management

• Track and analyze KPIs (SQLs, conversion rates, response rates, etc.) to ensure high-quality pipeline generation.
• Manage data hygiene and reporting via CRM (e.g., Salesforce, HubSpot) and sales enablement tools.
• Work with Sales leadership to align SDR efforts with revenue goals and territory/account plans.
• Analytical mindset — embrace dashboards, KPIs, testing, and iterating

Process Optimization & Technology

• Implement and refine prospecting processes, playbooks, and cadences.
• Leverage sales engagement platforms (e.g. ZoomInfo, Linkedin, Hubspot) and intent data tools to increase effectiveness.
• Evaluate and adopt new technologies and lead intelligence tools to enhance team productivity.

Cross-Functional Collaboration

• Partner with Sales Business Development Managers to cultivate leads, ensure seamless engagement, and smooth hand-offs.
• Collaborate with Marketing on campaign alignment, MQL/SQL hand-offs, and content needs.
• Partner with Sales Business Development Managers to cultivate leads.
• Coordinate with Solution Architects and Practice Leaders to align messaging with technical capabilities.
• Provide feedback on buyer behavior and market trends to influence positioning and offerings.

Qualifications

• 14Years+ experience with 6+ years of experience in B2B lead generation, sales development, or inside sales for North America region ; at least 3 years of management experience in the IT professional services or software development industry.
• Experience working with or selling services related to Cloud (AWS, Azure, GCP), Data Engineering, or AI/ML solutions.
• Strong understanding of enterprise sales cycles, buyer personas, and lead qualification methodologies.
• Familiarity with modern CRM and lead management tools (HubSpot, ZoomInfo, Linkedin Sales Navigator, etc.).
• Excellent communication, leadership, and team-building skills.
• Data-driven mindset with the ability to manage metrics and drive accountability.