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Lead Generation Executive

3 weeks ago

Bengaluru, Karnataka, India Lobotus Technology Full time

Job Description


• Work closely with the sales team in identifying target markets, target accounts and services to be covered in the business development (lead generation) activity.


• Plan and oversee segment and account level research and map the account, identify potential clients, identify key needs.


• Oversee Contact database management – data sourcing, contact qualification, classification, communication and updates.


• Plan out lead generation campaigns with the head of field marketing, including email and calling campaign plan, lead qualification follow-up and nurturing.


• Oversee calling, lead qualification and handover to sales.

Tracking and Reporting


• Report weekly activity and log all lead related data. 


• Pipeline reporting and tracking from lead to pursuit to closure.

KRAs


• Development and execution of quarterly and yearly lead generation plan.


• Performance indicators will include-


• Quality of leads generated


• Progression of leads into opportunities  


• Number of deal closures and new client acquisition


• Value of business generated


• Overall team management, training, and performance management