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Trade Activation Manager- WEST
3 months ago
At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day.
If you love challenging the status quo, join our community of over 50,000 pioneers around the globe.Our teams at Henkel Consumer Brands continuously drive the evolution in dynamic categories:
Laundry & Home Care and Hair.
With our trusted brands, including Persil and Schwarzkopf, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop your skills.
Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth.Dare to make an impact?YOUR ROLE
Strategic approach on handling Professional Salon Image/ Key accounts with right Category focus drive. Effective engagement program to drive Share of Wallet, doors wise planning and execution.
Demonstrate and deliver the development initiatives to promote Salon services and drive good retail opportunities. The role comprises of creative, analytical, digital, commercial, and administrative responsibilities.
Aggressive representation with effective communications skills and a good analytics in terms of driving strong sales support.
SPOC between Sales, Technical, Digital, and Marketing team for strong engagement programs.
Responsible for building strong professional relationship with Key artist and influencers to drive good Category salesHandling all Image/ KA on activation programs,Negotiating, brand Building activations with yearly calendar plans360-degree program on Launch innovations, digital programs, Education programs with eligible budgetsTask on existing growth account wise
& Competition Door opportunitiesResponsible for executing marketing campaigns and promotional activities that target specific audiences through non-traditional advertising channels
Campaign Planning:
Collaborating with the marketing team to develop BTL marketing strategies and plans
Execution of Promotional Activities:
Implementing various promotional activities, such as events, roadshows, product demonstrations, exhibitions, sales promotions, and direct marketing campaigns
Brand Activation:
Creating and managing brand activation initiatives to increase brand visibility, engagement, and customer loyalty
Budget Management:
Monitoring and managing the budget allocated for BTL marketing activities. This includes cost estimation, budget planning, tracking expenses, and ensuring cost effective execution of campaigns.
Reporting and Analysis:
Collecting data and evaluating the effectiveness of BTL marketing campaigns.
This involves analyzing campaign metrics, customer feedback, and market trends to identify areas for improvement and make data-driven decisions for future campaigns.
Market Research:
Conducting market research and staying updated on industry trends, competitor activities, and customer preferences.
YOUR SKILLS
Minimum 2-3 years relevant work experience in Sales and Activation Marketing.
Should have an MBA degreeShould have work experience into Sales & Marketing/ BTL ActivationShould have soft Skills like analytical skills, communication skills and creativityAt Henkel, we come from a broad range of backgrounds, perspectives, and life experiences.
We believe the uniqueness of all our employees is the power in us.
Become part of the team and bring your uniqueness to us We look for a diverse team of individuals who possess different backgrounds, experiences, personalities and mindsets.
