BU Market Intelligence and Analysis Manager
2 weeks ago
For our Grid Integration Business Unit, we are looking for BU Market Intelligence and Analysis Manager
Main responsibilities:
Support decision-making based on market data, collaborating on nurturing a data-driven culture.
Gather, interpret data, and analyze results using analytics, research methodologies and statistical techniques, assessing BU and GPGs needs, playing a key role during the M&S yearly cycle (mainly Market Input Market Outlook -MIMO-, Market Strategic Plan and Global Target Setting -GTS-).
Support on the BU strategic program implementation inside the BU, aligning with M&S stakeholdersThe role will be focused on the following key-tasks/activities:Being the
person of reference,
in the Business Unit GI, on all the topics related to market intelligence (analytical tools, dashboards, excel-based files, SalesBI/PowerBI/STRATOS, external reports)
Market analysis:
Defines the strategy, uses, and opportunities for the analysis and conducts hands-on analysis to deliver global business benefits. Provides and ensures optimized delivery and use of customer, competitor, finance, business and market intelligence within business decision making. Prepares reports that are both standardized and unique to the specific segments and applications.
Targets:
Defining global marketing targets and ensuring these are achieve for Marketing. Proactively anticipating changes in marketing direction and facilitating appropriate remedial action.
Tracks globally and Informs management of market research and analysis results that identify existing gaps or new opportunities for growth.
Progress review:Ensures high quality synthesis and analysis, providing in depth understanding and insights relevant to Hitachi Energy decisions. Extracts and analyses data from sales/financial tools to measure effectiveness of current marketing activities and provides updates to management. Proactively monitors and strives to maintain high levels of data quality and completeness.
Tools:
Create necessary database to track market outlook by product including market sizing, competitiveness and Pricing. Supports M&S and Product Management in best use of sales tracking system and monitors ongoing data quality. Lead trainings to the stakeholders about the usage of the reports and dashboards.
Management meetings:
Supports the creation of templates and meeting packs for Management meetings, ensuring distribution in required timescales ahead of the meeting, reviews and builds analysis in line with the standard templates.
Ad hoc requests:
Address manager requests in case other requirements need to be covered, for example active supports to collect business requirements during the conceptualization of new initiatives or established processes in M&S as MIMO or GTS
Pricing:
Lead the pricing processes optimization and implementation in BU.
Focus in lost opportunities analysis and setting the correct target price for each opportunityCollaboration and Continuous improvement:
Collaborates with Communications, Pricing and Product management to ensure full alignment, communications excellence and consistency across all market analysis. Carries out process improvements based on a culture of feedback and continuous improvement. Facilitates 360 degree communication, actively seeking feedback from stakeholders and implementing improvements based on stakeholder feedback for all activities.
Customer focus:
build customer focus and customer experience capability and culture throughout the whole Hitachi Energy, aggregating feedback received and legacy from different Business Units to improve customer satisfaction and loyalty.
preparation, production, and alignment for the main Hitachi Energy Global processes:
Global Target Setting (GTS) and Marketing Input Market Outputs -historical product and market review- (MIMO)- Order Estimates- BU forecast models- Market sizes/shares- PIE by country/product/segment- Market/segment validationSupport on the Demand vs Supply Orders Received
budget
mapping (yearly, after GTS)Competitor intelligence
:
Collect data and provides sound business and competitor intelligence analyses related to market and trends. Participates with Management to contribute to definition of strategic plans and support relevant implementation.
Strategic initiatives
:
support the key strategic initiatives of the GPG, collecting feedback and providing insights to improve hit-rate. Implement the Scapo program inside M&S organizationSupport the Global Product Management
with data analysis for product specific business cases, product specific market potential.
Support for
pricing initiatives
(analysis, data consolidation, reporting).Master Data
checks and validation for the related GPG.BU
Product portfolio
analysis and support.- Portfolio reporting- OR GM% by Product lineYour background:
University degree in Engineering, Mathematics, Economics, or equivalent qualification.
More than 5 years of experience in a similar role.
Good understanding of the Marketing and Sales processes.
Leadership experience in sales, product management and operational projects.
Ability to anticipate customer needs and market trends quickly.
Advanced analytical skills with experience collecting, organizing, analyzing, and disseminating abundant information with accuracy.
Strong, well-developed communication, influencing, coaching and leadership skills.
Market understanding for industrial goods (preferably energy, utility & industrial market)Excellent MS Excel/PowerPoint/SharePoint skills. Experience in using the Hitachi Energy / Business Unit tools landscapeSkilled in methods for competitor analysis.
Proactive and highly motivated to work in international teams.
Basic Intermediate statistical knowledge:
Linear Regression, Correlation, cross tabs, elementary probability, and intermediate logic would be beneficialIntermediate change management skills:
analysis, conclusion, recommend, present.
Strong attention to detail and ability to work under tight deadlines.
Passion, Integrity and Energy.
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