Marketing Head

2 weeks ago


Pune, Maharashtra, India Freelancer Manisha Shital Osani Full time
Build marketing plans and budgets for the smooth operation of marketing campaigns.

  • Ensure that the website, promotional material, and marketing campaign strategy is updated on a regular basis.
  • Media Planning and execution.
  • Develop digital and traditional marketing campaigns across multiple platforms
  • Short-term and long-term marketing plans (calendar and budgeting) - plan events and campaigns; determine campaign structure and duration.
  • Building and achieve e-commerce strategy for achieving sales and conversion.
  • Ensure digital marketing efforts are geared to grow business and increase customer. engagement, promote products, and optimise the online experience.
  • Responsible for product photo shoot planning and execution.
  • Conceptualization and execution of brand promotions.
  • Keep a tab on the brand perception / reputation.
  • Work with agencies for outputs aligned to our core brand messaging.
  • Establish a good relationship with media houses or agencies and play a pivotal role in media buying.
  • Ensure timely marketing communication through website, social media with regular planned updates.
  • Evaluate and track ROIs of all marketing campaigns.
  • Identify opportunities to reach new market segments and expand market share.
  • Establish good connects with PR personnel.
  • Track competition- promotions / brand engagements etc.
  • Monitor the team goals and their execution keenly.
  • Build and mentor the marketing team.
Candidate Profile

  • Post Graduate in Marketing
  • Experience of 5-10 years, (Banking experience preferred)
  • Should be currently heading marketing or vertical
  • Excellent communication, both written and oral
  • Should have managed a diverse team
  • Team player with willingness to learn
  • Receptive to feedback and ideas
  • Good vendor management skills

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