Marketing Head
2 weeks ago
- Ensure that the website, promotional material, and marketing campaign strategy is updated on a regular basis.
- Media Planning and execution.
- Develop digital and traditional marketing campaigns across multiple platforms
- Short-term and long-term marketing plans (calendar and budgeting) - plan events and campaigns; determine campaign structure and duration.
- Building and achieve e-commerce strategy for achieving sales and conversion.
- Ensure digital marketing efforts are geared to grow business and increase customer. engagement, promote products, and optimise the online experience.
- Responsible for product photo shoot planning and execution.
- Conceptualization and execution of brand promotions.
- Keep a tab on the brand perception / reputation.
- Work with agencies for outputs aligned to our core brand messaging.
- Establish a good relationship with media houses or agencies and play a pivotal role in media buying.
- Ensure timely marketing communication through website, social media with regular planned updates.
- Evaluate and track ROIs of all marketing campaigns.
- Identify opportunities to reach new market segments and expand market share.
- Establish good connects with PR personnel.
- Track competition- promotions / brand engagements etc.
- Monitor the team goals and their execution keenly.
- Build and mentor the marketing team.
- Post Graduate in Marketing
- Experience of 5-10 years, (Banking experience preferred)
- Should be currently heading marketing or vertical
- Excellent communication, both written and oral
- Should have managed a diverse team
- Team player with willingness to learn
- Receptive to feedback and ideas
- Good vendor management skills
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