Category Marketing Manager
1 week ago
Job Role:
Category Marketing Manager
What is this role?
This role requires a dynamic individual with a strategic mindset, excellent project management skills, and a proven track record in creating impactful marketing campaigns across diverse channels.
1- Marketing Channel Management and ROI Optimization:
- Manage marketing channels, including paid digital (Google & Meta Ads), influencer marketing, SEO, and offline marketing.
- Optimize channel performance to maintain a healthy Return on Investment (ROI).
2- Strategic Planning and GTM Strategy:
- Develop comprehensive quarterly and monthly marketing plans, aligning with organizational goals to achieve revenue and lead generation targets.
- Utilize datadriven insights to refine strategies and adapt to market dynamics.
- Conduct thorough competitor research to identify market trends and opportunities.
3- Event Management:
- Take charge of orchestrating various events, including batch launches, result celebrations, seminars, and webinars.
4- Content Marketing:
- Strategies relevant content for drip marketing campaigns, ensuring a personalized and engaging user journey.
- Plan eyecatching creatives with the design team for promotions across various platforms.
5- Stakeholder Management:
- Work closely with business, product management, sales, and customer success teams to ensure alignment on marketing objectives and messaging.
You are Someone Who Has:
- Bachelor's degree in Marketing, Engineering, or a related field. MBA is a plus.
- Prior experience of working in Startups would be a plus
- Proven experience (24 years) in marketing roles, preferably in the Edtech industry.
- Strong understanding of educational trends, curriculum needs, and the evolving landscape of technology in education.
- Exceptional project management skills with the ability to manage multiple campaigns simultaneously.
- Analytical mindset with proficiency in data analysis and reporting tools.
- Excellent communication and interpersonal skills.
- Creative thinker with a strategic approach to marketing.
- Team player with the ability to collaborate across departments.
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