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Social Media Marketing Manager
7 days ago
Company Description
Ecomet360 is a leading media production house located in Noida. We specialize in digital media fashion and product photography and provide SMM services to our clients. Our team consists of highly skilled and experienced professionals, and we take pride in our short turnaround times.
Compensation: ₹25,000 to ₹40,000 per month.
Role Description
Content Creation and Management
- Develop Content: Create high-quality, engaging, and relevant content (text, images, videos, etc.) for various social media platforms.
- Post Scheduling: Plan and schedule posts to ensure consistent and timely updates on all social media channels.
- Brand Voice: Maintain a consistent brand voice and style across all content.
Strategy Development
- Social Media Strategy: Develop comprehensive social media strategies to achieve business goals such as increasing brand awareness, driving traffic, and boosting sales.
- Campaign Planning: Design and implement social media campaigns aligned with marketing strategies.
Engagement and Community Management
- Interact with Followers: Engage with followers by responding to comments, messages, and mentions in a timely and professional manner.
- Community Building: Foster and grow an active community around the brand, encouraging user-generated content and participation.
Analytics and Reporting
- Monitor Performance: Track and analyze key performance indicators (KPIs) such as reach, engagement, conversions, and overall social media performance.
- Reporting: Provide regular reports with insights and recommendations based on data analysis to inform future strategies.
Advertising and Promotion
- Paid Campaigns: Plan and manage social media advertising campaigns to promote products, events, or content.
- Budget Management: Handle the budget for social media activities, ensuring effective and efficient use of resources.
Trend Monitoring and Innovation
- Stay Updated: Keep up with the latest social media trends, tools, and best practices to ensure the brand remains relevant and competitive.
- Innovation: Suggest and implement new ideas and strategies to improve social media presence and engagement.
Collaboration and Coordination
- Work with Teams: Collaborate with marketing, PR, design, and other departments to ensure cohesive brand messaging and campaign execution.
- Influencer Partnerships: Identify and engage with influencers and brand advocates to amplify reach and credibility.
Desired Skills and Qualifications
- Proven Experience: Demonstrable experience in social media management, preferably within your industry.
- Creative Skills: Strong writing, editing, and graphic design skills; proficiency with content creation tools (e.g., Adobe Creative Suite, Canva).
- Analytical Abilities: Ability to analyze data and translate it into actionable insights.
- Knowledge of Social Platforms: Deep understanding of major social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.) and their best practices.
- Communication Skills: Excellent verbal and written communication skills.
- Project Management: Strong organizational skills with the ability to manage multiple projects simultaneously.
- Adaptability: Flexibility and adaptability to stay current with changing trends and algorithms.
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