Social Media Marketing Manager
7 days ago
Compensation:
₹ 25,000
to ₹40,000 per month.
Role Description
Content Creation and ManagementDevelop Content:
Create high-quality, engaging, and relevant content (text, images, videos, etc.) for various social media platforms.
Post Scheduling:
Plan and schedule posts to ensure consistent and timely updates on all social media channels
Brand Voice:
Maintain a consistent brand voice and style across all content.
Strategy DevelopmentSocial Media Strategy:
Develop comprehensive social media strategies to achieve business goals such as increasing brand awareness, driving traffic, and boosting sales
Campaign Planning:
Design and implement social media campaigns aligned with marketing strategies.
Engagement and Community ManagementInteract with Followers: Engage with followers by responding to comments, messages, and mentions in a timely and professional manner
Community Building:
Foster and grow an active community around the brand, encouraging user-generated content and participation.
Analytics and ReportingMonitor Performance:
Track and analyze key performance indicators (KPIs) such as reach, engagement, conversions, and overall social media performance
Reporting:
Provide regular reports with insights and recommendations based on data analysis to inform future strategies.
Advertising and PromotionPaid Campaigns:
Plan and manage social media advertising campaigns to promote products, events, or content
Budget Management:
Handle the budget for social media activities, ensuring effective and efficient use of resources.
Trend Monitoring and InnovationStay Updated:
Keep up with the latest social media trends, tools, and best practices to ensure the brand remains relevant and competitive
Innovation:
Suggest and implement new ideas and strategies to improve social media presence and engagement.
Collaboration and CoordinationWork with Teams:
Collaborate with marketing, PR, design, and other departments to ensure cohesive brand messaging and campaign execution
Influencer Partnerships:
Identify and engage with influencers and brand advocates to amplify reach and credibility
Desired Skills and QualificationsProven Experience:
Demonstrable experience in social media management, preferably within your industry
Creative Skills:
Strong writing, editing, and graphic design skills; proficiency with content creation tools (e.g., Adobe Creative Suite, Canva).
Analytical Abilities:
Ability to analyze data and translate it into actionable insights
Knowledge of Social Platforms:
Deep understanding of major social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.) and their best practices.
Communication Skills:
Excellent verbal and written communication skills
Project Management:
Strong organizational skills with the ability to manage multiple projects simultaneously
Adaptability:
Flexibility and adaptability to stay current with changing trends and algorithms.
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