Associate Director-Category Marketing

1 week ago

Noida, Uttar Pradesh, India Innovaccer Full time

Hello You've landed on this page, which means you're interested in working with us. Let's take a sneak peek at what it's like to work at Innovaccer.

Go to Market at Innovaccer

Our GTM team is passionate about healthcare and wants to leave a positive impact in the ecosystem. We are the tip of the spear that leads the organization externally. We care deeply about our customers and want to resolve their challenges with our solutions. If this excites you, let's chat about how you can help us tell our special story.

About the Role

We at Innovaccer are looking for an Associate Director, Product Marketing for a couple of Markets we serve. You will play a pivotal role in driving the success of our products in the market. You will be responsible for developing and executing strategic marketing initiatives to promote our solutions, engage key stakeholders, and drive revenue growth. Working closely with cross-functional teams, you will leverage your expertise in healthcare technology and marketing to position our products effectively and differentiate them in the competitive landscape.

A Day in the Life

Develop and execute comprehensive product marketing strategies to drive awareness, adoption, and revenue growth for our value-based care technology solutions.Conduct market research and analysis to identify key market trends, customer needs, and competitive insights. Utilize this information to inform product positioning, messaging, and go-to-market strategies.Collaborate with product management, sales, and other cross-functional teams to define product positioning, value propositions, and target customer segments.Create compelling marketing collateral, including sales enablement materials, product messaging documents, case studies, and presentations, to effectively communicate the value proposition of our solutions.Lead the planning and execution of product launches, working closely with cross-functional teams to ensure successful product introductions to the market.Develop and manage integrated marketing campaigns across multiple channels, including digital marketing, social media, email marketing, events, and webinars, to generate leads and drive demand.Establish and maintain strong relationships with key opinion leaders, industry influencers, and strategic partners to enhance brand visibility and credibility in the market.Track and analyze key performance metrics to evaluate the effectiveness of marketing campaigns and initiatives. Use data-driven insights to optimize marketing strategies and tactics.Stay abreast of industry trends, regulatory changes, and competitive developments in the value-based care market. Translate insights into actionable recommendations to inform product roadmap and marketing strategy.

What You Need

Bachelor's degree in marketing, business, healthcare administration, or a related field. MBA or advanced degree preferred.8+ years of experience in product marketing, preferably in the healthcare technology or healthcare IT industry.Strong understanding of value-based care models, healthcare payment reform, and healthcare industry trends.Proven track record of developing and executing successful product marketing strategies that drive revenue growth and market penetration.Excellent communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams and influence stakeholders at all levels of the organization.Demonstrated ability to think strategically, analyze market data, and translate insights into actionable marketing plans.Experience in managing integrated marketing campaigns across multiple channels, including digital marketing, social media, events, and webinars.Proficiency in marketing automation platforms, CRM systems, and analytics tools.Self-motivated, results-oriented, and able to thrive in a fast-paced, dynamic environment. We offer competitive benefits to set you up for success in and outside of work. Here's What We Offer
 Generous Leave Benefits: Enjoy generous leave benefits of up to 40 days.Parental Leave: Experience one of the industry's best parental leave policies to spend time with your new addition.Sabbatical Leave Policy: Want to focus on skill development, pursue an academic career, or just take a break? We've got you covered.Health Insurance: We offer health benefits and insurance to you and your family for medically related expenses related to illness, disease, or injury.Pet-Friendly Office*: Spend more time with your treasured friends, even when you're away from home. Bring your furry friends with you to the office and let your colleagues become their friends, too. *Noida office onlyCreche Facility for children*: Say goodbye to worries and hello to a convenient and reliable creche facility that puts your child's well-being first. *India offices Where and how we work Our is situated in a posh techspace, equipped with various amenities to support our work environment. Here, we follow a five-day work schedule, allowing us to efficiently carry out our tasks and collaborate effectively within our team. Innovaccer is an equal opportunity employer. We celebrate diversity, and we are committed to fostering an inclusive and diverse workplace where all employees, regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, marital status, or veteran status, feel valued and empowered. Disclaimer: Innovaccer does not charge fees or require payment from individuals or agencies for securing employment with us. We do not guarantee job spots or engage in any financial transactions related to employment. If you encounter any posts or requests asking for payment or personal information, we strongly advise you to report them immediately to our HR department at Additionally, please exercise caution and verify the authenticity of any requests before disclosing personal and confidential information, including bank account details.About Innovaccer Innovaccer Inc. is the data platform that accelerates innovation. The Innovaccer platform unifies patient data across systems and care settings and empowers healthcare organizations with scalable, modern applications that improve clinical, financial, operational, and experiential outcomes. Innovaccer's EHR-agnostic solutions have been deployed across more than 1,600 hospitals and clinics in the US, enabling care delivery transformation for more than 96,000 clinicians, and helping providers work collaboratively with payers and life sciences companies. Innovaccer has helped its customers unify health records for more than 54 million people and generate over $1.5 billion in cumulative cost savings. The Innovaccer platform is the #1 rated Best-in-KLAS data and analytics platform by KLAS, and the #1 rated population health technology platform by Black Book. For more information, please visit . Check us out on , , , and .

  • Associate Director-Category Marketing

    1 week ago

    Noida, Uttar Pradesh, India Innovaccer Full time

    Hello You've landed on this page, which means you're interested in working with us. Let's take a sneak peek at what it's like to work at Innovaccer. Go to Market at Innovaccer Our GTM team is passionate about healthcare and wants to leave a positive impact in the ecosystem. We are the tip of the spear that leads the organization externally. We care deeply...

  • Associate Marketing Director

    1 week ago

    Noida, Uttar Pradesh, India Attero Recycling Pvt Ltd Full time

    Attero Recycling Private Limited is a prominent metal extraction company recognized by NASA specializing in the recycling of Li-Ion Batteries and E-waste. With its headquarters in Noida and a manufacturing facility in Roorkee, Uttarakhand, the company stands out globally in extracting pure metals such as Lithium, Cobalt, Titanium, Nickel, Manganese,...

  • Associate Marketing Director

    1 week ago

    Noida, Uttar Pradesh, India Attero Full time

    Attero Recycling Private Limited is a NASA-recognized metal extraction company and end-to-end recycler of Li-Ion Batteries and E-waste headquartered in Noida and a manufacturing facility in Roorkee, Uttarakhand. Attero Recycling Private Limited is amongst a handful of elite organizations globally, with the capability to extract pure metals like Lithium,...

  • Associate Director

    1 week ago

    Noida, Uttar Pradesh, India Vrinda Global Full time

    Greetings from Vrinda ConsultantThis side Neha from Vrinda Consultants. We have job opening for Associate Director Structure for Noida Location.Position : Associate Director StructureLocation : NoidaExperience : 15+ YearsQualification : B.Tech OR Mtech In Civil EngineeringKey Competencies / Skills The applicant will have proven experience in the design of...

  • Associate Category Management

    1 week ago

    Noida, Uttar Pradesh, India Testbook Full time

    About Us The fastest rising startup in the EdTech space, focussed on Engineering and Government Job Exams and with an eye to capture UPSC, PSC, and international exams. Testbook is poised to revolutionize the industry. With a registered user base of over 3.4 Crore students, more than 450 crore questions solved on the WebApp, and a knockout Android App....

  • Associate Director

    1 week ago

    Noida, Uttar Pradesh, India Antal International Full time

    Designations covered-Associate Director, Payroll Outsourcing *****Only looking for someone from Payroll outsourcing industry experience ***** Education Chartered Accountant Or MBA Details Experience Range- 12 to 17 years Industry- Payroll Outsourcing industry Payslips-1 lacs plus Team size- 20 approx Job Description We are currently seeking a Payroll...

  • Associate Director

    1 week ago

    Noida, Uttar Pradesh, India Vrinda Global Full time

    Greetings from Vrinda Consultant! Are you ready for a challenging opportunity as an Associate Director Structure at our Noida location?About the Position:Location: NoidaExperience: 15+ YearsQualification: B.Tech OR M.Tech in Civil EngineeringKey Competencies / Skills:The ideal candidate should have a proven track record in designing Building...

  • Category Marketing Manager

    1 week ago

    Noida, Uttar Pradesh, India PW (PhysicsWallah) Full time

    Job Role: Category Marketing ManagerWhat is this role?This role requires a dynamic individual with a strategic mindset, excellent project management skills, and a proven track record in creating impactful marketing campaigns across diverse channels.What You'll Do?1- Marketing Channel Management and ROI Optimization:Manage marketing channels, including paid...

  • Category Marketing Manager

    1 week ago

    Noida, Uttar Pradesh, India PW (PhysicsWallah) Full time

    Job Role: Category Marketing ManagerWhat is this role?This role requires a dynamic individual with a strategic mindset, excellent project management skills, and a proven track record in creating impactful marketing campaigns across diverse channels.What You'll Do?1- Marketing Channel Management and ROI Optimization:Manage marketing channels, including paid...

  • Associate Director

    1 week ago

    Noida, Uttar Pradesh, India RateGain Full time

    Purpose of the role As Associate Director – Media Operations, you will be responsible for Managing a team of brand direct, programmatic media buyers and ad operations specialists for US Market to ensure RateGain's customer's advertising campaigns are set up successfully to deliver outstanding performance. In this role, you will work closely with the...

  • com - Director - Sourcing

    1 week ago

    Noida, Uttar Pradesh, India Moglix Full time

    Director - Details:Function Supply | For North & East Location Noida Designation Director - Sourcing Key role related skills:Strategic SourcingSupplier NPSOperationsRole Objective:- Drive the implementation of optimal sourcing strategies that align to Moglix's objectives and deliver value to the business across all segments. Scaling new/chosen categories for...

  • Category Manager

    1 week ago

    Noida, Uttar Pradesh, India Testbook Full time

    Category Manager at Testbook:The rapidly growing startup in the Education Technology sector, specializing in Engineering and Government Job Exams and with a focus on conquering UPSC, PSC, and international exams. Testbook is set to transform the industry. With a user base of over 2.6 Crore students, more than 450 crore questions solved on the WebApp, and a...

  • Digital Marketing Associate

    1 week ago

    Noida, Uttar Pradesh, India Equirus Full time

    **We are seeking a marketing associate with 1-3 years of experience in digital marketing to join our company Equirus Wealth, part of the Equirus group.Qualifications: Bachelor's or master's program in Marketing, or a related field. Strong communication and writing skills. Understanding social media marketing and competitors' analysis Knowledge of basic SEO...

  • Category Manager

    1 week ago

    Noida, Uttar Pradesh, India Testbook Full time

    About Us The rapidly growing startup in the Educational Technology sector, focusing on Engineering and Government Job Exams, aiming to dominate in JEE, Medical, UPSC, and international exams. Testbook is all set to transform the industry. With a user base of over 10.5 million students, 3 billion questions solved on the WebApp, and an outstanding Android App,...

  • Associate Healthcare Research

    1 week ago

    Noida, Uttar Pradesh, India Lifelancer Full time

    About the job We are looking for an Associate Analyst to join our Life Science and Healthcare Products business group in Noida. This is an amazing opportunity to be a member of a talented and vibrant Biopharma Insights team. The team consists of about 100 people and is reporting to the Director/Senior Director. We have a great skill set in market research...

  • Director - Operations

    1 week ago

    Noida, Uttar Pradesh, India MetLife Full time

    Position Summary Lead and Manage the Global procurement (S2P) operations at global shared service for MetLife including Sourcing, Market Research, Purchase orders, category Management, Vendor Management, Ariba Helpdesk, contract Management & Accounts Payable Job Responsibilities The primary role of the Director Global procurement operations is to manage...

  • Digital Marketing Internship

    3 weeks ago

    Noida, Uttar Pradesh, India MMS Innovative Marketing Solution Full time

    About the internship:Selected intern's day-to-day responsibilities include: 1. Assist in the development and implementation of digital marketing campaigns across various platforms such as social media, email, and online advertising2. Conduct market research and analysis to identify trends and opportunities3. Create and curate engaging content for social...

  • Digital Marketing Internship

    2 months ago

    Noida, Uttar Pradesh, India MMS Innovative Marketing Solution Full time

    About the internship:Selected intern's day-to-day responsibilities include: 1. Assist in the development and implementation of digital marketing campaigns across various platforms such as social media, email, and online advertising2. Conduct market research and analysis to identify trends and opportunities3. Create and curate engaging content for social...

  • Associate Technical Director

    1 week ago

    Noida, Uttar Pradesh, India Arcadis Full time

    Arcadis is a global leader in providing sustainable design, engineering, and consulting solutions for natural and built assets. With a team of over 36,000 individuals in more than 70 countries, our mission is to enhance quality of life. Each person plays a vital role. By harnessing the collective power of diverse minds, we tackle the world's most intricate...

  • Director/Associate Director/Senior Manager

    1 week ago

    Noida, Uttar Pradesh, India Moglix Full time

    Sr. Manager / Associate Director - ComplianceKey role related skills :1) Exposure in Fintech / NBFC set up in core compliance2) In depth Understanding of RBI guidelines and financial regulations3) Excellent in stakeholder mgmt.Role Objective : We are looking for a true techno-commercial individual who will Seamlessly partnering with various stakeholders...