PPC (Pay-per-click) Executive

2 weeks ago


Bengaluru, Karnataka, India U2O3 Infotech Full time

Roles and Responsibilities:

  • Endtoend management of performance marketing activity across Paid Social channels.
  • Creating and planning a variety of PPC campaigns across a range of digital channels
  • Overseeing existing campaigns and making recommendations on how to optimize them.
  • Analyzing trends and making datadriven decisions
  • Writing engaging copy for adverts
  • Proofreading copies & setting up campaigns
  • Making creative suggestions for advert templates, reviewing and getting approval from clients
  • Account management of clients
  • Analyzing performance, recommending optimization strategies & providing budget suggestions
  • Relationship building and business development
  • Producing detailed analyses and reports of campaigns
  • Manage a number of campaigns and work with a range of clients or internal stakeholders, giving you lots of variety but challenging you to balance a busy workload and meet tight deadlines
  • You'll work with data, analysing trends and results, while simultaneously thinking creatively about improvements and strategies to optimise a PPC campaign
  • Supporting performance marketing activity across additional channels such as Paid Search and working to implement, optimise and report on performance
  • Develop test and learn initiatives across Paid Social Media
  • Work with Digital Marketing to ensure messaging across all channels are consistent and aligned
  • Work closely with the wider marketing team to optimise audience strategies
  • Ensure the budget is spent across performance channels efficiently
  • Track and report on key performance indicators of media activity
  • Monitor work done by associates & interns

Key Skills / Abilities/Knowledge Required:

  • Educational Qualifications
  • Bachelor's Degree in any discipline
  • Skills in search platforms including; Google AdWords, etc
  • Understanding of social media advertising across major platforms (Facebook, Twitter, Instagram)
  • Website Analytics (mostly in Google Analytics, Adobe Analytics is a Plus)
  • Keyword Research skills/ Customer Persona Building, Campaign Structuring
  • Experience working on a Performance Marketing is a plus
  • 3rd Party Tools Knowledge to Improve Productivity & Performance

Reporting Relationships:
Strategist

Job Level: 4

Other Details:

Industry:
Marketing

Employment Type:
Full-Time & Permanent Role

Experience Required: 2-3 Years

Working Days: 6 Days A Week

Week-Off:
Sunday

Work Time

  • 10:00 AM To 7:00 PM (As Per Business Needs)

Job Category:
Google AdsPaid MarketingSocial Media Ads
Job Type:Full Time
Job Location:Bangalore

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