LinkedIn/Google PPC Specialist
2 weeks ago
Role Summary:
Join our dynamic team as a LinkedIn/Google PPC Specialist, where you will manage, optimize, and grow our PPC strategy and execution across major platforms, particularly LinkedIn and Google Ads. This role involves campaign setup, day-to-day management, and tracking performance to maximize ROI.
Responsibilities:
-Launch and optimize various PPC campaigns across digital platforms.
-Oversee accounts on search platforms (e.g., Google AdWords, LinkedIn).
-Monitor budget and adjust bids to gain better ROI.
-Track KPIs to assess performance and pinpoint issues.
-Produce reports for management on the performance of campaigns.
Requirements:
-Proven experience as a PPC Manager or Digital Marketing Specialist.
-Experience in data analysis and reporting.
-Knowledge of SEO and digital marketing concepts.
-Familiarity with multiple platforms (e.g. AdWords, Bing etc) is preferred.
-Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.).
-It would be preferable to have some experience in a similar industry as us.
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