Google Ads

2 weeks ago


Bengaluru, Karnataka, India AIT Full time

PPC/SEM Analyst JOB DESCRIPTION

  • Create and implement Pay Per Click (PPC) campaigns across multiple platforms such as search networks & display networks
  • Developing, executing, and optimizing cuttingedge digital campaigns from conception to launch
  • Manage, review, and perform daily account responsibilities associated with Google ads, Bing ads, and other search platforms
  • Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, and other important metrics
  • Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with the organizational goals
  • Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out key areas of importance to improve the performance
  • Prepare a strategy for improving campaigns by performing a thorough campaign analysis, identifying opportunities for improvement, brainstorming the improvement solution, and monitoring the implementation of the same
  • Closely work with web developers, graphic designers & content writers to optimize the website to improve user website experience & ultimately improve campaign performance
  • Monitor the status of leads generated from paid sources. Analyze the lead conversion & lead drop and ultimately improve the overall quality of leads.
  • Developing new and innovative SEM strategies for the organization.
  • Managing the paid search marketing campaigns and other paid advertising campaigns.
  • Ensuring the organization's goals and objectives are met.
  • Analyzing data and insights to improve ROI.
  • Performing detailed keyword research and customer trends.
  • Monitoring clicks, redirects, and bounce rates.
  • Generating heatmaps to analyze consumer behavior on the website.
  • Suggesting improvement in the marketing campaign and make necessary changes if required.
  • Implement ongoing A/B and user experience testing for ads, placements and landing pages.
  • Work with internal development and design teams to create dynamic landing pages.
  • Preparing SEM reports on a monthly basis and presenting it.
  • Staying up to date with the new advertising trends and PPC strategies.

Skills & Technologies

  • Google Analytics.
  • Google Search Console (Webmaster Tools).
  • Google Keyword Planner Tool.
  • SEMrush/Moz/Ahrefs similar tools.
  • Google AdWords.
  • Google Shopping/Merchant Center.
  • Expertise with Google Docs/Sheets/Slids.
  • CMS Frameworks: WordPress.
  • Some Working knowledge of HTML.
  • Strong knowledge of search engine algorithms and ranking strategies.
  • Deadline and detail oriented.
  • Enthusiastic, flexible, and creative problem solver with excellent attention to detail.
  • Excellent ability to collaborate with internal teams.
  • Critical thinker and problemsolving skills.
  • Team player.
  • Good timemanagement skills.
  • Great interpersonal and communication skills.

REQUIREMENT

  • Google Adwords Certification
  • 12 Years of Experience in Google Ads
  • Excellent Analytical Skill

Job Type:

Full-time

Salary:

₹20,000 per month

Schedule:

Mon -Fri Day shift

Education:

Bachelor's (required)

Experience:

1-2 years in PPC, SEM marketing

Job Types:
Full-time, Permanent

Salary:

From ₹20,000.00 per month

Schedule:

  • Day shift
  • Monday to Friday

Supplemental pay types:

  • Performance bonus
  • Yearly bonus


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