Pt/crossbu offline touchpiint

2 weeks ago

Bengaluru, Karnataka, India Bosch Group Full time

Company Description
CROSS BU OFFLINE TOUCHPOINT MARKETING (INDIA + SAARC)

Brand:

  • Execute new design guidelines and ensure 100% adherence across all offline touchpoints
  • Understanding & Implementation of Brand positioning strategy across all campaigns
  • Awareness of brand guidelines & periodic training for specific stakeholders
  • Foster positive NPS scores across platforms offline

Marketing Campaigns & activities:

  • Conceptualize and oversee development and deployment of promotional activities such as CSOfocused campaigns and internal events via merchandising agency panIndia
  • Collaborate with internal teams to ensure systematic approach, drive positive influence on campaigns and implement learnings across CSOs
  • Collaborate closely with BU marketing to manage cross BU/BU specific promotion plans, customer clusters and segmented retail sales points
  • Develop channel marketing to meet the key user requirements
  • User / Retail
  • Analyze user data to uncover insights and implement responsive measures

Additional Information

  • Good understanding of Marketing Offline with 6+ years of relevant experience
  • Deep knowledge of offline Marketing incl. Marketing Strategy and Concepts, User Journey and marketing effectiveness
  • Ensuring the key outcomes from the Brand Health studies are implemented.
  • User centric approach. Deep understanding of target groups
  • Good knowhow of traditional for future User touchpoints
  • Financial knowhow with budget responsibility
  • Result orientation as well as futureoriented thinking and planning

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