PT/CrossBU_Offline_Touchpiint

CROSS BU OFFLINE TOUCHPOINT MARKETING (INDIA + SAARC)

Brand:

• Ensure 100% adherence to new design guidelines across all offline touchpoints
• Implement Brand positioning strategy in all campaigns
• Provide brand guidelines training for stakeholders
• Boost positive NPS scores across offline platforms

Marketing Campaigns & activities:

• Conceptualize and oversee promotional activities like CSO-focused campaigns and internal events nationwide
• Collaborate with internal teams for a systematic and impactful campaign approach
• Work closely with BU marketing for promotion plans, customer clusters, and retail sales points
• Develop channel marketing to meet user and retail requirements
• Analyze user data for insights and responsive actions

Additional Information

• 6+ years of experience in Offline Marketing
• Expertise in Marketing Strategy, User Journey, and marketing effectiveness
• Implement key findings from Brand Health studies
• User-centric approach and understanding of target groups
• Knowledge of traditional and future User touchpoints
• Financial expertise with budget management
• Result-oriented with a focus on future planning