Pt/crossbu offline touchpiint

5 months ago

Bengaluru Karnataka, India Bosch Group Full time

**Company Description**

CROSS BU OFFLINE TOUCHPOINT MARKETING (INDIA + SAARC)

**Brand**:

- Execute new design guidelines and ensure 100% adherence across all offline touchpoints
- Understanding & Implementation of Brand positioning strategy across all campaigns
- Awareness of brand guidelines & periodic training for specific stakeholders
- Foster positive NPS scores across platforms -offline

**Marketing Campaigns & activities**:

- Conceptualize and oversee development and deployment of promotional activities such as CSO-focused campaigns and internal events via merchandising agency pan-India
- Collaborate with internal teams to ensure systematic approach, drive positive influence on campaigns and implement learnings across CSOs
- Collaborate closely with BU marketing to manage cross BU/BU specific promotion plans, customer clusters and segmented retail sales points
- Develop channel marketing to meet the key user requirements - User / Retail
- Analyze user data to uncover insights and implement responsive measures

**Additional Information**
- Good understanding of Marketing Offline with 6+ years of relevant experience
- Deep knowledge of offline Marketing incl. Marketing Strategy and Concepts, User Journey and marketing effectiveness
- Ensuring the key outcomes from the Brand Health studies are implemented.
- User centric approach. Deep understanding of target groups
- Good know-how of traditional for future User touchpoints
- Financial know-how with budget responsibility
- Result orientation as well as future-oriented thinking and planning

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